Workshops Aim to Reignite Regional Economic Engines
Southern Growth Studio leads area businesses through innovation sessions, collaborationexercises and social media marketing training
OXFORD, Miss. (Jan. 30, 2009)—A tough economic climate demands that companies get backto basics, rediscover their purpose and use their core strengths to drive profits, according tothe team at Southern Growth Studio, an innovation and marketing consultancy based inOxford and Memphis.“Sometimes, sparking new business means re-vamping your brand, launching a new product orservice, or starting a major publicity campaign,” said Michael Graber, managing partner of the Studio. “Sometimes, revving your engine is as simple as getting your key team members inthe same room, on the same page and centered on the same message. Such exercises cangalvanize a company.”To meet that need, Graber said the Studio has begun offering its innovation and marketingexpertise to area companies through a series of immersive workshops.The workshops include:
Rules of the Road: Collaboration at Work
Participants reverse-engineer a collaboration gone wrong to learn what really works. Thehands-on workshop begins with an immersive exercise and role-playing, followed by adebriefing on what went wrong. Together, the group develops their own Rules for the Road—the guidelines for future successful collaboration on their own.
Everybody’s Job: Innovation Begins with I—Meaning You
The entire group studies what innovation really means, whether in products and services,social networking marketing, or incremental changes that transform brands. Then eachindividual participant is asked to brainstorm three innovations for their company. Volunteersthen take their best ideas before a judging panel to compete for the Innovation Award. Thereal lesson here—good ideas come from everyone, and everyone must see them through toeffect real change.
Be My Friend: A Guide to Social Media and Gen Y
They expect time off for vacation, networking, and volunteer work. They work for themselves first and the company second. Manage them? Sure. If they trust you.
Welcome to the Gen Y world, where Friends matter, being a Fan provides identity, marketingmessages are lampooned and companies that speak to their audience through play and social