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Featuring: The Southern Growth Studio, business growth and more...

Issue No.# 1
Presented by:

Michael Graber, Managing Partner

Jocelyn Atkinson, Chief Strategist/Partner

Angela Atkins, Content Director

Kellie Bell, Account Diplomat/Innovation Catalyst

Katie Morrison, Account Diplomat/Innovation Catalyst

Mary Warner, Business Coordinator

Mark Francis, Design Manager/Gadfly

Joe Worthem, Graphic Designer

Issue Credits:

Michael Graber, Writer

Angela Atkins, Editor

Joe Worthem, Illustrator

Southern Growth Studio:

Oxford Memphis Little Rock


O: 662.236.8030 O: 901.522.9875 O: 501.773.3226
F: 662.236.8031 F: 901.522.9878

www.southerngrowthstudio.com
Buried deep within
every organization...
under layers of
failed products,

me-too marketing,

personal ambitions,

opposing agendas,

the daily grind of


running a business,
and the
(fill in the blank with a dysfunction
from your organization),
there exists a Golden Thread
made from your organization’s
original DNA.

Unearthing this Golden


Thread takes real work.
In fact, it may be the
most critical work
leaders do to win in
the marketplace.
Organizations that lose grasp of
their Golden Thread lose their
organizing principle.

Lesser concerns eclipse


their purpose.

Their spirit of invention


slows to non-existence.

Their best people leave.


Promotions occur for
unhealthy reasons.

More time and attention gets


spent fighting internal battles
than finding ways to win in
the marketplace.
Under this weight, organizations
lose perspective.

They forget why they exist, what


excites them, what their buyer’s pulse
feels like. They get sick.
Sadly, it happens every
day to good people at
good organizations.
People like you and me.

“No one is perfect,” they


say, chipping away the
ethos of the organization
with compromise after
compromise.

Raise your hand if your


organization could focus
more on what really matters.

Go on, raise it high.


Start digging now.
Or apply...

The Growth Engine®...

which is not really an engine,


but a process through which the
Southern Growth Studio helps
your organization recover your
Golden Thread and increase
your revenue.
The Growth Engine ® starts with
a Big Dig. We find your Golden
Thread under layers of successes,
failures, and a general lack
of alignment.

The Studio maps out every touch


point with each audience,
ensuring each experience
conveys your true spirit—your
Golden Thread.

Next, the Studio uses your


Golden Thread to inform strategic
decisions, set priorities and plans,
and gain market share.

We call the outcome


Experience Alignment.
You might ask, why bother?

In this era of transparency,


where a damaging internal memo
can find its way to the Internet,
organizations best do what they
say inside the company and in
the world.
More importantly, knowing
your Golden Thread:

1. Helps find new


streams of revenue
inherent in your brand.

2. Inspires internal
communication 3. Galvanizes your
and commitment. organization’s culture.

4. Clarifies downstream marketing.

Now your organization can


act decisively, innovate, and
grow its business.
Southern Growth Studio leads organizations
through this process everyday. The transformations
are awesome, but we measure them more
pragmatically than using an awe-o-meter.

Along the process, we measure math,

markets,

and sense.
The result: sustainable, organic
growth you can measure
concretely on the top line, but
also see within the hearts and
minds of your inspired team.
About Us
Southern Growth Studio is a brand marketing and product
innovation consultancy. Unlike traditional advertising,
public relations, interactive marketing, research, and
design firms, the Studio insists on rigorous, measurable
strategies for client projects and accounts.

Deep immersion into a client’s business leads to valuable


insights and on-target actions, successfully
communicating a product, service, or company.

Contact us at the Southern Growth Studio if your


organization wants to benefit from the Golden Thread of
Experience Alignment. It is a marketing and innovation
process that works.

Oxford (Headquarters)
O: 662.236.8030 | F: 662.236.8031
906 Van Buren Ave., Oxford, MS 38655

Memphis
O: 901.522.9875 | F: 901.552.9878
119 South Main Street, Memphis, TN 38103

Little Rock
O: 501.773.3226

www.southerngrowthstudio.com
Oxford | Memphis | Little Rock
Oxford O: 662.236.8030 | F: 662.236.8031
Memphis O: 901.522.9875 | F: 901.522.9878
Little Rock O: 501.773.3226
www.southerngrowthstudio.com

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