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What's the Future of Business - Media Kit

What's the Future of Business - Media Kit

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Published by Brian Solis
What's the Future of Business, the new book by Brian Solis, explores in a fun, visual and insight way, how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences. http://www.wtfbusiness.com
What's the Future of Business, the new book by Brian Solis, explores in a fun, visual and insight way, how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences. http://www.wtfbusiness.com

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Published by: Brian Solis on Mar 03, 2013
Copyright:Attribution Non-commercial

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07/10/2013

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Media Portfolio
 
What’s the Future of Business
by Brian Solis
Table of Contents
Brief Overview Page 2Summary Page 3The WTF Experience Page 3The Four Moments of Truth Page 4The Story of WTF Page 5Praise Pages 6-7 Artwork Pages 8-12
 
Brief Overview of WTF
The book is called
What's the Future of Business: Changing the way businessescreate experiences
. It's an intentional title that nets down to WTF - www.wtfbusiness.com The book explores in a fun, visual and insight way how connected consumerismbreaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something ineach stage and also spark engagement between consumers based on thoseexperiences.The book itself is anexperience. Solis designed it with Mekanism andGapingvoid. It's square-shaped (think coffee table book), full color, and it's laidout like an analog mobile app.
 
Summary
What’s the Future of Business
 
is not a question. It‟s an answer.
 
Brian‟s
new book continues the journey presented in his last book, 
.He answers an important question, if this is the end of business as usual,
then what‟s next
and what do we do about it?
What’s the Future of Business
explores the ever-evolving landscape of newconsumerism and introduces the importance of 
shareable
experience design.Brian dissects the complex world of consumer behavior and decision-making andintroduces a simplified model for effective engagement at key points in the newdynamic customer journey. He introduces four distinct moments of truth andoutlines how organizations can create and guide desirable experiences in eachstep.
What’s the Future
 
also takes readers on an uplifting “hero‟s journey” to help them
bring about change from the inside out. The end result demonstrates howexperience design amplifies customer relationships, drives word of mouth, andfosters organic advocacy. The point is that experiences can often trump your product or service.
The WTF Experience
Brian also set out to try something new with the very traditional model of bookpublishing. His goal was to make the book an experience and as such, he took a
creative approach to living up to the book‟s tagline, “changing the way
businesses create experie
nces.” It‟s designed to be immersive…think of it as an
analog mobile app. The design is striking and also features a neat slider thatguides readers through each chapter.First, the book is printed in four color and is square in shape, similar to that of acoffee table book. It was designed in partnership Mekanism (the team behind thepopular Pepsi/Beyonce ad during Super Bowl 2013. Every chapter also featuresoriginal artworks based on key themes within each by renown artist HughMacLeod (@gapingvoid).

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