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2009
You’ve Been Duped About Using Social Media In Your Marketing!
By:Michelle MacPhearson
T
HE
S
OCIAL
M
EDIA
M
YTH
 
In Association With
…
 
 
The Social Media Myth
 
Copyright 2009SocialMediaMyth.com&CrowdMountain.comPage 2
Copyright Information
Information in this document is the property of Revolution tilt LLC.No part of this document may be duplicated, transmitted, distributed, resold or reproduced inany form or by any means without prior written permission from Revolution Tilt LLC.Unauthorized duplication of this material in any form is strictly prohibited. Violators will beprosecuted to the fullest extent of the law.
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Disclaimer
Revolution Tilt LLC assumes no responsibility for the use or misuse of this product, or for anyinjury, damage and/or financial loss sustained to persons or property as a result of using thisreport.We cannot guarantee your future results and/or success as there are some unknown risks inbusiness and on the internet that we cannot foresee.The use of our information should be based on your own due diligence, and you agree that ourcompany is not liable for any success or failure of your business that is directly or indirectlyrelated to the purchase and/or use of our information.
 
 
The Social Media Myth
 
Copyright 2009SocialMediaMyth.com&CrowdMountain.comPage 3
The Social Media Myth
Table of Contents
1: Internet Marketing Killed the Social Media Star ........................................................................ 4
 
The Promise of Social Media Marketing ..................................................................................... 4
 
How the Web 2.0 Marketing Bubble Burst ................................................................................. 5
 
Social Media Buzzkill ................................................................................................................... 7
 
2: Two Targets, Two Weapons ...................................................................................................... 10
 
The Most Crucial Aspect of Social Media Marketing ................................................................ 10
 
Is It A Linkbuilder Or A Networker? .......................................................................................... 13
 
Characteristics of Networkers .............................................................................................. 14
 
Typical Networking Sites ....................................................................................................... 15
 
Characteristics of Linkbuilders .............................................................................................. 16
 
Typical Linkbuilding Sites ...................................................................................................... 17
 
3: When You’re Networking, You’re Branding
............................................................................. 19
 
Branding Without Being a Schmuck ......................................................................................... 19
 
Getting Started Networking ...................................................................................................... 21
 
Twitter, Ning, Facebook and MySpace ..................................................................................... 22
 
Managing Your Networking Time ............................................................................................. 24
 
4: Making Search Engines Love Your Site ..................................................................................... 26
 
It’s About the Links Son!
........................................................................................................... 26
 
Linkbuilding Automation Station .............................................................................................. 28
 
5: Action Planner ........................................................................................................................... 30
 
Who Am I And Why Am I Here? ................................................................................................ 30
 
Summary ................................................................................................................................... 30
 
Your Next Step .......................................................................................................................... 31
 
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