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Satyam Case Study-brand Management

Satyam Case Study-brand Management

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Published by Yash Gupta
hi this ppt is all abt satyam and its brand failure
hi this ppt is all abt satyam and its brand failure

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Categories:Types, School Work
Published by: Yash Gupta on Feb 26, 2009
Copyright:Attribution Non-commercial


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A study on Satyam, MaytasInfra and Maytas Properties
Submitted ByPradeep DamaniIIPM HyderabadPGP/FW/07-09Section B1Roll No 33
Satyam – Brand Failure
Satyam is the 4
largest softwarecompany in India
Company announced Acquisition of 51% stake in Maytas Infra and 100%stake in Maytas Properties on 16
Dec 2008 but were unsuccessful
 This was mainly done to hide theirregularities in the accounts of Satyam
It is rather an example of People’sfailure rather than brand failure.
Mr. Ramalinga Raju’s greed for landled to this debacle
It is also said the close associationwith the political leaders is one of thereasons

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