hotels around the world. This illustrates how the airline has established itself as a world leader in the provision of hospitality services by benchmarking itself against best-in-class hospitalityestablishments rather than other airlines.The TVC uses high production values and a soundtrack of Bobby Darin’s 1967 classic,“Beautiful Things” to create a visually stunning TVC that brings to life the flair, glamour andinspiration of Etihad Airways and its home of Abu Dhabi.It also highlights the airline’s dedication to sourcing the best products and ingredients fromaround the world to provide ‘signature’ and ‘outstanding as standard’ service to all its guests.Tom Dery, M&C Saatchi’s Worldwide Chairman, said: “This particular commercial really reflectsthe confidence and enthusiasm that the Etihad Airways management team has in their airline.The commercial takes the image of Etihad Airways to a new level and highlights the wonderfulproduct they have.”The TVC will be released in the UAE on 3 March 2013 and then across the world on 4 March2013. It will be aired on TV networks in Australia, China, Germany,India, Japan, UK, USA, UAEand Nigeria.
: (Both Etihad Airways) Peter Baumgartner, Chief Commercial Officer (left) andHareb Al Muhairy, Vice President Commercial UAE (right) at the launch of the new Etihad Airways global media campaign.
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