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AT&T Alert

AT&T Alert

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Published by Zohar Urian

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Published by: Zohar Urian on Mar 04, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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© 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T
Product Overview 
 
© 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T
AT&T Alerts Overview
2
Features
AT&T Alerts is a location-based program where text messagesare sent to participating AT&T subscribers when nearbyparticipating retailers or advertising programs
Subscribers can customize offer preferences and settings toreceive deals relevant to them
Advertisers pre-set geo-fences around relevant locations toprovide location-relevant messaging and offers
Key Consumer Benefits
AT&T Alerts are FREE
Consumers don’t need an app or Smartphone since the Alerts
are sent using SMS
Shop smarter whenever, wherever you are with personalizedlocation-aware deals delivered straight to your AT&T mobilephone
Opt-in only program respects privacy and allows subscribersto manage settings and category preferences
 
© 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T
Reach Participating AT&T Subscribers Nationwide
3
AT&T Subscriber opts-in to the program via:
SMS shortcodes
Website/Mobile Site
Subscriber is sent an SMS requesting reply
“Y” to agree to share real
-time location
Subscriber personalizes AT&T Alerts forrelevant product categories
Subscriber enters a geo-fence areafrom participating brands
What’s a geo
-fence?
A geo-fence is a virtual perimetertied to a real-world location, e.g. astore, event
Subscriber receives a geo-fencetriggered SMS on any AT&Tmobile phone in ten markets
The text message delivers anoffer from participating brands

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