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WyseTalk social business software launches mobile apps

WyseTalk social business software launches mobile apps

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Published by: Crowdsourcing.org on Mar 04, 2013
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Life beyond browsers for Apple, Android, Windows Phone 8 and BlackBerry users.
Press release issued by Zenkai CommunicationsCape Town, 4 Mar 2013
WyseTalk, the South African leader in social business software (SBS), has broadened its access platformsbeyond mobile and desktop browsers, to include mobile apps.WyseTalk decided to break free from the limitations of browsers after one-and-a-half years. “We spent toomuch time on making the browser apps (which are HTML5) behave like a native app. Writing a native app letsyou focus on the actual features of the app and the responsiveness is just so much better,” says CTO andco-founder Gerhard Pretorius.Apps for Apple iOS 6, BlackBerry v.5, 6 and 7, and Android are available for download from within theWyseTalk community orApple’s iTunes App store, the newBlackBerry World Storeand theGoogle Play store, with the app for Windows Phone 8 coming soon.Sweet AndroidPretorius says the current sweet spot of the explosive mobile opportunity is in Android, which, according tocomScore, comprises 54% of the global smartphone market. For that reason, WyseTalk’s first app is basedon Android 2.2, which Pretorius says covers about 98% of the Android market. “At this stage, we’re gettingready for 4.0, also known as Ice Cream Sandwich, and will probably support it as a separate app from 2.2.”WyseTalk also has a desktop PC app that consists solely of a notifier.Notifications are clicked on in a small popup that appears in the task ormenu bar and is executed in the browser, so office-bound employeescan stay in touch with their mobile colleagues.Social walled garden The software combines business and social principles, allowingbusinesses to create walled-in communities that set meaningful contextfor conversations around innovation (whether crowdsourcing or seedingideas), issues (a launch or a crisis), or events (internal system events,external alerts or meetings).
WyseTalk social business software launches mobile apps | ITWebhttp://www.itweb.co.za/index.php?option=com_content&view=article&i...1 of 43/4/2013 3:59 PM
From the Web, companies can start a community for the entire company, to which employees belong bydefault or by signing up. Within the overarching company community, organisational sub-entities or interestgroups can be formed. Members can start, participate in or follow conversations; follow and un-follow people;and ‘like’ comments.Utilities that support and enrich these actions include a photo/document uploader, search and reputationscanners (currently scanning Hellopeter and Google). A key difference between us and other SBS platformsis our ability to have system events triggering a conversation,” says Pretorius. This could be an internalsystem triggering an event, such as a sales target being reached; or a Google, Hellopeter or Twitter alert couldkick-start a discussion.”Successful implementationWhile companies can simply register their community online through WyseTalk.com and download the appsonce set up, Pretorius says it is preferable that larger enterprises go through a process of consultation andchange management with WyseTalk to implement a social business strategy. A number of customers whohave taken to social business platforms are disappointed in the results, despite viral uptake within theirorganisations. “WyseTalk is specifically a business tool to achieve organisational direction and inculcate aculture of open innovation over time, and the tone for this conversation must be set right at the top and at theoutset. It’s all very well for it to spread like wildfire, which is the take-up that you want, but it’s very difficult tostep in and shape matters once the conversations become misdirected, social-only and optional.”High valueWyseTalk has become something of a verb among its enterprise users. This is a distinction it has earned byvirtue of its clear value and differences from other social business tools, collaboration, messaging and socialmedia.* When someone mentions a good idea, another would quickly say “WyseTalk it, so we can get somefeedback”. * Different from social media, WyseTalk conversations only happen within a pre-qualifiedcommunity, lending context and incontestable value to it. * Whereas e-mail doesn't lend itself to floating a newidea within a group ('reply to all' doesn't have the same round-table feel as the more engaging socialmechanisms), SBS has high initiation rates in groups. Experience shows that the split between conversationinitiation, participation and ‘listening’ is roughly equal in SBS. In addition, uptake of SBS seems often to leadto a drop in enterprise e-mails. * Unlike collaboration, e-mail and social media, SBS has built-in rewards andrecognition for activity and innovation. In addition, groups conform to organisational realities - they can bestructured vertically and across companies - also geographically, enabling much better interaction betweengroup-wide shared business functions. * SBS lends itself to conversation, not simply to catching up on news. The futureSocial business software should be a C-suite priority for the next two years, as the market is slated to reach$4.5 billion. Staying at the forefront of innovation will stand WyseTalk in good stead as the local marketmatures, as will its local support and hosting.
WyseTalk social business software launches mobile apps | ITWebhttp://www.itweb.co.za/index.php?option=com_content&view=article&i...2 of 43/4/2013 3:59 PM
WyseTalkGys KappersCEOgys.kappers@wysetalk.comZenkai CommunicationsKerryn-Leigh Anderson Eksteen(+27) 82 457 7236kerryn@zenkai.co.za
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Pretorius says the next year will be as much about innovation as it will be about scalability and support.
WyseTalk is the secure social enterprise platform that accelerates the performance of organisations that believe in the power of engaging communities to collaborate. A cloud-basedsoftware solution developed by a South African team, WyseTalk enables companies andcommunities to speed up the decision-making process, enable large-scale collaboration,improve all-round communication, encourage idea generation, and facilitate an open innovateenvironment to drive critical business success. Available as a Web service, or desktop, mobileand tablet app, WyseTalk is more feature-rich than other products and offers unrivalled pricing,branding and integration capabilities suited to local companies. The system does not restrictcommunity participation on the basis of domains, and conversations can be triggered fromevents created from a company's internal systems (financial, production, customer, sales) andpublic triggers (news sites, customer queries).http://www.wysetalk.com. 
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 Article printout from ITWeb courtesy of Lexmark South Africa 
WyseTalk social business software launches mobile apps | ITWebhttp://www.itweb.co.za/index.php?option=com_content&view=article&i...3 of 43/4/2013 3:59 PM

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