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Social Media Marketing Strategies: Create More Visibility, Credibility and Cash for your Small Business (Part I - Getting Started)By Kelly K. O’Neil
The proliferation of new social networking site users continues. According to Nielsen Online, Facebookswelled to 29.2M unique visitors in the US, up more than 10 percent from May. Meanwhile, professionalsocial networking site LinkedIn grew more than 20 percent month-over-month to 9.5M uniques. Year-over-year, that represents 77% growth for Facebook, and 187% for LinkedIn, respectively. You can’t hide fromit any longer. As an entrepreneur, you
know 
it’s time to add this tool to your marketing arsenal but theroadblocks are in your way—what do I need to do to get started and can it really work to build mybusiness?Here’s the good news. Employing social media tactics correctly and effectively can create results for yousmall business! First, it gains you priceless visibility—you connect with your network in a host of differentways from updating on special promotions to catching up about what you are working on or evenengaging by asking for advice. All these methods will keep
you 
top-of-mind. Second, and especiallyimportant, social networking sites enable you to manage your message in ways that elevate your credibility and expertise, hence strengthening your brand. Reaching your audience with your relevantmessage will incite customer action and therefore, build business, revenue and CASH!! Don’t miss outany longer; get started now utilizing these three key steps to success:
1.
Create a KILLER profile.
A great company profile can engage and attract the right customers, or itcan bore them to sleep and drive them to your competitors who are easily searched for in seconds.Here’s what you need to include:
•
Provide all your pertinent information clearly and concisely: who you are, what you do, why youdo it better (point of differentiation), where you are located and how to get in contact with you.
•
Infuse it with personality: add some sense of you or your company’s personality or businessculture. Contributing information about your purpose or mission gives human personality to aprofile, thus adding interest. People do business with PEOPLE—be human!
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Recognize your assets: Elaborating a bit on education, training or credentials (including anyawards, accreditations or high profile publications and speaking engagements) excites customersand helps them identify the company that fits their criteria.
•
Strive for completion and be cognizant of SEO: Attempt to include a full and historic profile asthis will help broaden your network for searchers. Additionally, be aware of key words that willdrive users to you when searching—think beyond the ordinary terms. In addition to humanresource consultant consider something like leadership evangelist.
2.
Start Creating Your Network - Build Strategically and Focus on Quality
. Having a large, well-connected network will ensure an effectively delivered message. However, do
NOT 
sacrifice qualityfor quantity. If your network is not established in a strategic way, you run the risk of sending auseless message to a contact not in the mindset to respond which not only wastes you’re time, butalso, theirs.3.
Create Dynamic Content and Share Information and Resources.
Your valuable content keepsthem coming back for more. Your contacts want to know what you are up to especially if theinformation you provide is pertinent; that’s why they are connected. Make these touchpoints relevantand meaningful: share recommendations and resources for your preferred business services; share
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