Prof Amit Kumaramit040985@gmail.comFIT Group of Institutions Page 2
past from the available artifacts but a great deal of human civilization, growth and conflict is available inthe form of verbal communication. The spread of religions and sharing of most scientific work is also dueto the verbal communication over the centuries whichrecorded facts, sentiments and event of common humaninterest. It is on the basis of verbal communication thatthe world has seen great poets, writers, playwrights,historian and newsmen. This also proves at what greatscale the verbal communication has created jobopportunities. In modern days, people having verbalcommunication skills are in high demand, especiallywith the fast expanding media all across the globe.
Part of human communication involving other thanwritten or spoken words is referred to as nonverbal communication. It involves human senses – sight,taste, touch, hearing and smelling.As a matter of fact about 90 per cent communicationamong human beings takes place through their sensesand the rest by the use of words as languages.
Emblems, gestures, symbols and signs make more vividand strong communication as compared towords which are often difficult to decipher. For instancemaking a victory sign by politicians, army generals,sportspersons and leaders in general at the time of defeating enemy is easily understood even by theilliterate. If the same feeling is expressed in words, manymay not come even close to understanding what it is. The traffic signals, red-cross mark and the symbol of dove are but few illustrations to make people aroundunderstand what a message stands far.
For practical purposes, however, the use of verbal andnon verbal makes a very strong piece of communication. One may see a match on TV but anenthusiast commentator may relish the joy if yourfavorite team is winning the game. Similarly, featurefilms, documentaries and dramas on mini screen standfor more effective pieces of communication than if onlyone for of communication is brought into use. Even thenewspapers and magazines, which are more to bank onverbal communication, carry so much of non verbalcommunication in the form of images, graphics andmaps. The research journals also exploit the verbal-non verbalcombination to share and advance the cause of scientific developments. In fact it has become ratherimpossible to find a newspaper and magazine, evenbooks, which do not use non verbal communication toexplain various aspects of daily life.
Different Communication Models
Let's have a look at some of the famous and frequentlyused communication models used nowadays.
One of the earliest models of communication thatintroduced was Claude Shannon's model. This wasintroduced in 1948. This laid the foundation for the different communicationmodels that we have today, and has greatly helped andenhanced the communication process in various fields. This model can be considered as the granddaddy of many later communication models.Following is a simple illustration of this model. The diagram above clearly illustrates howcommunication takes place, and also helps one todetermine what could go wrong.In Shannon's model, the information source typicallyrefers to a person, who then sends a message with theuse of a transmitter. This transmitter could be any instrument today, fromphones to computers and other devices. The signals thatare sent and received can be vary depending on themethod of communication. The box at the bottom called NOISE refers to anysignals that may interfere with the message beingcarried. This again would depend on the method of communication. The receiver is the instrument or the person on the otherside that receives the. This model is the simplest models