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Jon Simon Kaastrup-Olsen020778-2505Kandidatuddannelsen,E-businessIT-Universitetet,KøbenhavnForretningstekniskEmneopgave10/14/2008
af Simon Kaastrup-Olsen
SoftQA har siden 1991 leveret et procesmodellerings- og it-arkitekturværktøj til det Skandinaviske marked. Et globaltfremstød har været undervejs længe, men umiddelbarinternational succes udebliver, målt i forhold til de storekonkurrenter. Grundene hertil er flere, men tidligere tiderssucces – de ingeniørmæssige kompetencer – er ikketilstrækkelige i forhold til gennembrud med et internationaltkommercielt produkt.
SoftQA ApS. – Envirksomhedsanalyse
 
 
SOFTQA APS. – EN VIRKSOMHEDSANALYSEOctober 14,20082 |Side 
Indholdsfortegnelse
1 DEL I - Indledning ....................................................................................................................................... 41.1 Problemområde ................................................................................................................................. 51.2 Metode .............................................................................................................................................. 51.2.1 Litteratur .................................................................................................................................... 61.2.2 Observation ............................................................................................................................... 71.2.3 Samtaler/ diskussion ................................................................................................................. 71.2.4 Blinde plet .................................................................................................................................. 82 DEL II – Det introspektive .......................................................................................................................... 92.1 E-business .......................................................................................................................................... 92.2 E-busser ........................................................................................................................................... 102.3 Baggrunden for opgaven ................................................................................................................. 102.4 Kort om virksomheden .................................................................................................................... 112.4.1 Anonymisering ......................................................................................................................... 132.5 Praktikforløbet ................................................................................................................................. 132.5.1 Intenderede og reelle arbejdsområde ..................................................................................... 132.5.2 Reelle arbejdsopgaver ............................................................................................................. 142.5.3 Virksomhedsudfordringer ....................................................................................................... 153 Del III - Et BPM værktøj ............................................................................................................................ 173.1 Indledning ........................................................................................................................................ 173.2 Anvendelsesområdet ....................................................................................................................... 183.3 Generelt om procesmodelleringsværktøjer .................................................................................... 183.3.1 Byggetekniske tegninger fremfor tekst ................................................................................... 193.3.2 Forretningsregler ..................................................................................................................... 203.4 Kend dit projekt før du kan vælge et værktøj ................................................................................. 213.4.1 Definer projekt ........................................................................................................................ 213.4.2 Definer projektperiode ............................................................................................................ 213.4.3 Definer interessenter ............................................................................................................... 223.5 Definer projekt, heraf defineres værktøjet ..................................................................................... 223.5.1 Mindre projekter ..................................................................................................................... 223.5.2 Større projekter ....................................................................................................................... 23
 
SOFTQA APS. – EN VIRKSOMHEDSANALYSEOctober 14,20083 |Side 3.6 Valg af værktøj ................................................................................................................................. 244 Del IV – En virksomhedsanalyse .............................................................................................................. 264.1 Indledning ........................................................................................................................................ 264.2 Ejerskabsstruktur ............................................................................................................................. 274.2.1 Arbejdsmoral ........................................................................................................................... 284.3 Modenhed og markedsføring .......................................................................................................... 294.3.1 Markedsføring ......................................................................................................................... 304.3.2 Online markedsføring .............................................................................................................. 314.4 Produktsortiment ............................................................................................................................ 334.4.1 Produkt leveltid ....................................................................................................................... 344.5 Markedsforståelse ........................................................................................................................... 354.5.1 Fokus på sygehusvæsnet og nærhedsprincip .......................................................................... 354.5.2 Fokus på teknisk serviceniveau ............................................................................................... 364.6 ”Man er hvad man spiser” ............................................................................................................... 395 Konklusion ............................................................................................................................................... 416 Litteraturliste ........................................................................................................................................... 436.1 Primær litteratur.............................................................................................................................. 436.2 Sekundær litteratur ......................................................................................................................... 436.3 Links ................................................................................................................................................. 43
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