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GroupOn Final PPT

GroupOn Final PPT

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Published by agambino21
power point
power point

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Published by: agambino21 on Mar 04, 2013
Copyright:Attribution Non-commercial

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03/29/2014

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by- AndrewGambino
Collective Buying Power 
“This deal is On” 
 
 
GroupOn’s
Roots:
2007: Andrew Mason, a Northwestern Universitygraduate living in Chicago, launches ThePoint.com,"an online platform for petitioners to muster support for 
all sorts of causes.“
 
November 2008: After ThePoint.com fails to attractenough ad revenue to stay afloat, Mason tries his luckwith daily-deals site Groupon.
2009-2010: Groupon rapidly expands into new cities inthe U.S. and around the world.
150 markets domastically
100 more worldwide
 
Roots conti
 
Meanwhile, a multitude of 
Groupon’s
competitors andcopycats appear. Some, like Living Social,BuyWithMe, or Facebook's
new "Deals“
 
November 30, 2010: Google reportedly offers $6billion to acquire Groupon.
June 2, 2011: Groupon filed for a $750 million IPO
November 4, 2011: Daily deals site Groupon pricedits initial public offering at $20 a share.
 April 4, 2012: Groupon is forced to restate there
earnings claiming that a “material
-
weakness” in its
internal systems was to blame for the inflation of itsfourth quarter revenue by $ 14.3 million.

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