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Writing To Sell, Learn The Power Of Persuasion
Landing pages are the sale force of your website. An effective landing page will sellyour products or services like hot bread merely by the correct use of information,words and structure. The principle of the landing page is that content is king;forget about distractions: images, videos, audios, advertisements, links to otherpages and any other element which may take the reader's attention off the text.You can realize how catchy, intelligent, clear and practical this text must be in orderto get someone's attention and actually get him or her to buy something out of it.Of course, there are professionals who can produce masterpieces out of a blankpiece of paper, but if you own a small website and take care of it by yourself, it isnot impossible for you to master this art too.There is a basic system that can help anyone enhance their writing abilities,specially if you wish to write a piece capable of convincing someone to buy aspecific product or service from your website.This five step system is called POWER: Prepare,Organize, Write, Edit and Review.Follow these steps and measure how it enhances your writing and persuasion skills.
First step- Prepare
Relevant and intelligent information is vital for writing a good piece, and a greatway to gather quality information is by asking questions. Thoroughly answerquestions in regards to your product or service's description, purpose, price,features, benefits, competition, guarantee, the business, the prospects,weaknesses, goals, the offer, deadlines, requirements, payment method, orderingmethod and any other important aspect, to guarantee you have lots of material towork with.
Second step- Organize
After gathering lots of information, you have to organize it. Write down notes onthe essential facts, these will produce ideas and will give you focus to help youwrite your piece. Several of the points in your questions' list are essentials for thisstep: description, purpose, price, features, benefits, guarantee, prospect, goals,offer, deadline, payment method and ordering method. These points will guide yourwriting.
Third step- Write
You are ready to write. Choose a headline based on what you wish to show as focalpoint: your main benefit, offer, deadline, price, prospect, ordering method,description and guarantee. Try several headlines and choose the best way topresent it for your product or service, does it serve you better if it is a directapproach, a news headline, a how- to guide, a question, a command, givesinformation or is a testimonial?Afterwards, write sub- heads (description, benefits, features, offer, deadline andguarantee, among others) to expand on your headline, use active voice andshowcase a benefit in each one of them.The body of your piece will be the detailed and direct explanation of each sub-head. This should be easy if you have nailed your headlines and sub- heads as you
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johnson29

Please email me a copy of Writing to Sell to william1066 at fastmail dot co dot uk thanks Will

reply05 / 18 / 2009
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