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7 Simple StepstoMore Effective Business Blogging
Copyright © 2007 – MyST Technology Partners, Inc. ALL RIGHTS RESERVED
 
 
 
Copyright © 2007 – MyST Technology Partners, Inc. Page 2 of 8 ALL RIGHTS RESERVED
7 Simple Steps to More EffectiveBusiness Blogging
In this eBook, we explore how to achieve more with your MySTBlogsite by doing less – far less. These 7 simple steps will improveyour blogging productivity while increasing your blog content.
I
NTRODUCTION
 
MyST Blogsite® was designed to help business people participate inthe conversational web with greater productivity than other businessbloggers. Accomplishing more by doing less is a key idea that runsthroughout the Blogsite platform and it is this productivity edge thatprovides a competitive advantage. Many of the tips and trickspresented in this eBook can be applied to any blog tools, but some of the ideas presented require the advanced features found only in MySTBlogsite®.Maintaining a competitive blogging advantage requires a littleattention to make sure your blogsite isn’t absorbing too much of yourvaluable time. It’s important to mention that you can never blog toomuch – but you
can
blog so much that it affects your core businessactivities and objectives in a negative way. Remember, you are not a “blogger” – you are a business person that blogs.
#1
 
Blogging about your business or products and services is one of manytasks that you do in your overall daily tasks. Successful businesspeople prioritize tasks according to importance. Blogging should be nodifferent – it should take a back seat from time-to-time.
 Prioritize Your Blogging Time In ConcertWith Other Important Business Objectives
 
 
 
Copyright © 2007 – MyST Technology Partners, Inc. Page 3 of 8 ALL RIGHTS RESERVED
#2
 
As with other business tasks, you are typically more productive if yourtime for projects and tasks are scheduled in advance. This also allowsyou to choose times that are most productive for thinking and writing.Resist the urge to drift into your blog to write a quick post when youare (or should be) doing a different task. In most cases, diving into anew post just because it occurred to you at that moment, will result inlower productivity output; even the smallest interruption can toss youoff the clear-writing rails.If you have a blogging idea that flashes through your mind and youmust capture it, jot the idea on the back of a business card and pop itinto your day-timer. Or, if your computer is nearby, use your blogsiteto create a new post but only jot down the salient points of the idea.Spend no time formatting, titling, or tagging your post. Select the
Embargo
check box, and click the
Save
button. For those times whenyou want to capture a blog post idea, keep a shortcut on the desktopthat points directly to the new item link in each of your blog channels.The
new item
link is a direct link to the edit form for a new post and itcan be accessed directly through a shortcut or a browser favorite.
#3
 
Organizing your blogging workspace in advance will be a great timesaver. One way to create a focused writing experience is to leveragethe tabs feature in your web browser. Most browsers – specificallyMicrosoft Internet Explorer
®
version 7 and the latest version of FireFox– support tabbed windows. This allows you to open multiple web sitesand easily navigate and copy-paste from one to the other. It also
Designate Special Times for Blogging
 
Organize Your Workspace
 
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