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Indiegogo Selects Adyen's Global Payments Platform To Support Its International Growth

Indiegogo Selects Adyen's Global Payments Platform To Support Its International Growth

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Published by: Crowdsourcing.org on Mar 05, 2013
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03/05/2013

 
Indiegogo Selects Adyen's Global PaymentsPlatform To Support Its InternationalGrowth
World's Largest Global Crowdfunding Platform AddsSupport For Local Currencies And Other PreferredPayment Methods Throughout Europe And Canada
BOSTON, March 4, 2013 /PRNewswire/ -- Adyen,the global payments solutions company, today announced thatIndiegogo,the largest global crowdfunding platform, has selected Adyen to provide online payments processing for Indiegogo's international customers starting with Europeand Canada. Since launching new currencies, languages and localizedexperiences in December, Indiegogo has seen a 20% increase ininternational activity on its platform, creating the need for a global payments solution that facilitates and localizes transactions across manycountries.With more than 100,000 funded campaigns around the world, includingan average of 7,000 active campaigns at any given time, Indiegogocollects and distributes millions of dollars in contributions via its platform each week. Adyen's global payments platform will enableIndiegogo to collect campaign contributions in local currencies throughEurope and Canada, and route transactions through its network of morethan 80 global banks and processing partners to minimize foreignexchange and other transaction fees.In addition to processing European and Canadian credit card payments,Adyen will provide support for a number of preferred local paymentmethods throughout Europe, including Maestro (UK), Carte Bleue(France), Sofortuberweisung (Germany, Austria), Giropay (Germany),
 
iDeal (Netherlands), TrustPay (multiple countries throughout EasternEurope), and bank transfer payments throughout Europe. Adyen willcontinue to add new local payment methods for Indiegogo in other geographies in the coming months."Indiegogo channels funds to tens of thousands of campaigns around theworld, so anything we can do to make it easier for our customers to giveand receive contributions in their native currencies and languages is a big priority," said Danae Ringelmann , Indiegogo co-founder. "Adyen'sglobal reach, broad service offerings, in-market payments expertise andindustry leading fraud protection tools, make them a perfect partner tosupport our strategic international growth plans."In 2012, Adyen processed more than $10 billion in paymentstransactions worldwide, including a 300% increase in mobiletransactions. The company processes online, mobile and point-of-sale payments for nearly 3,000 international merchants. It supports 187currencies and 218 preferred local payment methods used on sixcontinents, which gives consumers more payment options and helpsmerchants increase sales conversions. Adyen has seen merchantconversion rates improve an average of 35% by offering local paymentmethods and currencies."Adyen's payment solutions help thousands of online merchants likeIndiegogo expand their international operations, grow their customer  base and tap into the global e-commerce marketplace," said Peter Caparso , president of Adyen North America . "With campaigns andcontributions already coming to Indiegogo from all four corners of theworld, we look forward to supporting them with global paymentsolutions that enhance their localization efforts."

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