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Managing Change and Innovation
CHAPTER 11
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Copyright © 2008 by South-Western, a division of Thomson Learning. All rights reserved.
Learning Objectives
Define organizational change and explain the forcesdriving innovation and change in today’s organizations.
Identify three innovation strategies managers implementfor changing products and technologies.
Explain the value of creativity, idea incubators, horizontallinkages, open innovation, idea champions, and new-venture teams for innovation.
Discuss why changes in people and culture are critical toany change process.
Define organizational development (OD) and large groupinterventions.
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Copyright © 2008 by South-Western, a division of Thomson Learning. All rights reserved.
Learning Objectives
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Explain the OD stages of unfreezing, changing,and refreezing.
Describe the sequence of change activities thatmust be performed in order for change to besuccessful.
Identify sources of resistance to change.
Explain force-field analysis and other implementation tactics that can be used toovercome resistance.
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