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Let's Move! Cities, Towns and Counties: People's Insights Vol. 2 Issue 2

Let's Move! Cities, Towns and Counties: People's Insights Vol. 2 Issue 2

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Published by MSLGROUP
This week, we distill insights around Let's Move! Cities, Towns and Counties - a collaboration of government departments, local leaders, non profits and philanthropists to combat childhood obesity.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see: http://peopleslab.mslgroup.com
This week, we distill insights around Let's Move! Cities, Towns and Counties - a collaboration of government departments, local leaders, non profits and philanthropists to combat childhood obesity.

100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network.

Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.

For more, see: http://peopleslab.mslgroup.com

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Categories:Types, Business/Law
Published by: MSLGROUP on Mar 05, 2013
Copyright:Attribution Non-commercial

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02/05/2014

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crowdsourcing
 
| storytelling |
citizenship
| social data
Let’s Move!Cities, Towns and Counties
People’s Insights
Volume 2
,Issue 2
 
Volume 2,
Issue 2,
 January - March, 2013Future ofCitizenshipLet’s Move! Cities,Towns and Counties
100+ thinkers and planners within MSL-GROUP share and discuss inspiring proj-ects on social data, crowdsourcing, story-telling and citizenship on the MSLGROUPInsights Network. Every week, we pick upone project and curate the conversationsaround it — on the MSLGROUP InsightsNetwork itself but also on the broadersocial web — into aweekly insights report.Every quarter, we compile these insights,along with original research and insightsfrom the MSLGROUP global network, intothePeople’s Insights Quarterly Magazine.We have synthesized the insights from ouryear-long endeavor throughout 2012 toprovide foresights for business leaders andchangemakers — in the ten-part People’sInsights Annual Report titledNow & Next:Ten Frontiers for the Future of Engage-ment.
People’s Insights
In 2013, we continue to track inspiringprojects at the intersection of social data,crowdsourcing and storytelling, with a fo-cus on projects that are shaping the Futureof Citizenship.Dosubscribeto receive our weekly insightsreports, quarterly magazines, and annualreports, and do share your tips and com-ments with us at@PeoplesLabon Twitter.
 
3
What is Let’s Move! Cities, Townsand Counties?
Let’s Move! Cities, Towns and Counties is a part ofMichelle Obama’s national Let’s Move! initiativeto combat obesity in children. LMCTC encourag-es collaboration among various U.S. governmentdepartments, elected officials, non-profits andprivate foundations to bring about change at thegrassroots level.To date, 205 local elected leaders have joinedthe program.
How does it work?
The program was initially launched in 2010 asLet’s Move! Cities and Towns and focused oncreating awareness and gathering support from
local leaders. It was re-launched in July 2012 witha new framework, specific goals, guidelines formeasuring progress, and the inclusion of Coun-ties.Leaders can sign up for the program online andmust commit to meeting five goals that promotehealthy eating in and out of schools, and creationof play spaces.Rachel White, a reader of the Chicago Sun-Times,commented:
“I think what gives this program its great proten-tial (sic) is that it take (sic) a holistic approach. Inother words, it just doesn’t focus on school lunches,although school lunches are a huge problem.” 
The National League of Cities spearheads theinitiative and offers local leaders resources suchas an LMCTC toolkit, monthly seminars andaccess to technical partners and philanthropistsat national conferences. Innovation and problemsolving occurs at the local level.As Michelle Obama said:
“What we know we need to do is give parents, com-munities and families the tools and informationthey need to make choices that are right for them. And there’s no one size fits all solution.” 

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