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Maruti Suzuki

Maruti Suzuki

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Published by sonuka
this document explains to its readers what brand hierarchy and brand portfolio is and an example of maruti suzuki is given for the same.
this document explains to its readers what brand hierarchy and brand portfolio is and an example of maruti suzuki is given for the same.

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Categories:Types, Business/Law
Published by: sonuka on Feb 27, 2009
Copyright:Attribution Non-commercial

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02/06/2013

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Q) Pick a company. As completely as possible, characterize its brand portfolio andbrand hierarchy?
Ans) The company chosen by me is
Maruti Suzuki India Limited.Maruti Suzuki India Limited
is a publicly listed automaker in India. It is a
leadingfour-wheeler automobile manufacturer in South Asia
. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass- produce and sell more than a million cars. It is largely credited for 
having brought in anautomobile revolution to India
. It is the market leader in India. On 17 September 2007,
Maruti Udyog
was renamed to
Maruti Suzuki India Limited
. The company'sheadquarters remain in
Gurgaon, near Delhi
.
BRAND PORTFOLIO OF THE COMPANYCLASSBRAND NAMEYEAR INTRODUCEDSLOGANCity CarMaruti 8001983Change your lifeMaruti Alto2000Let's goMaruti Zen Estilo2005Shape your worldSuzuki Alto (A-star)2008Stop @ nothingSuzuki SplashUpcoming modelin 2009Super miniCarMaruti Wagon-R1999For the smarter raceMaruti Suzuki Swift2005You're the fuelCompactCarMaruti Suzuki SX42007Men are bacMaruti DZiRE2008The heart carSportsUtilityVehicleSuzuki Grand Vitara2007Play it your wayMaruti Gypsy1985King

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