• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
 Your Custom Sign Will Stay OnPeople's Minds With These SimpleTricks
How Can My Custom Sign Stand Out FromThe Others?
You're driving along a busy commercial road and all you see is signafter sign and building after building. Even if you were to pay attentionto each and every
custom business sign
on that stretch of road, youprobably wouldn't even know what half of them stood for. Chances are,however, you're only noticing the custom signs you are looking for or afew exceptional ones that simply stand out in a crowd. What is thesecret to getting your custom sign noticed when so many others arecompeting for attention?There's not just one trick to creating an eye catching custom sign,there are actually several. And rather than invest in a custom sign thatwill fade into the background, you can take these suggestions andbuild a custom sign that will give you returns in business for years tocome.
Color Contrast Gets Your Custom SignNoticed
My dentist's office is in complex with several other medical businesses,and the buildings and signs all look exactly alike. I almost always driveby the correct office because her custom sign simply doesn't grab myattention. One obvious reason is that there is virtually no difference inthe signage, other than the names on them. But the main problem isthat the lettering on these custom signs is slate blue on a graybackground, two colors that look nice together in a home but make acustom sign difficult to read.The lack of color contrast on my dentist's custom sign prevents anylettering from popping out. Remember, I am driving in my car andlooking for her sign from the road, not casually walking by and readingher sign up close. True, a dentist may not be trying to grab impulsebusiness with a custom sign, but the sign still helps patients locate her.
 
And my eyes are young and healthy - imagine how many times herolder patients must drive by her office!Make sure your custom sign uses a dark color on a light background,or even a light color on a dark background. This contrast in colormakes yourcustom signboth visually appealing and easy to read, twoelements in creating an above the crowd custom sign.
Typeface Contrast Also Appeals To TheEye In A Custom Sign
Visual contrast is not limited to color in custom signs. The human eyeis designed to look for changes in the landscape, so altering your font,or typeface, in your custom sign can increase its appeal. For example,a custom sign that says Bailey Real Estate looks bland anduninteresting. Even in all capital letters, BAILEY REAL ESTATE justmakes readers yawn. Now try
-BAILEY 
 
real estate
- See? Simplyaltering the letter size and bolding the company's purpose - realestate- while emphasizing the company's name in capital lettersmakes the sign more memorable, which should be one of the goals of your custom sign.You could even use different typefaces for the company name andpurpose, so long as you don't use too many different fonts that couldclutter up your custom sign. But change can be a very good thing, sobe open to changing up the lettering in your custom sign.Box Your Custom Sign In - Literally!This next tip is so incredibly simple yet effective that I almost feelguilty when I see custom signs that don't use it.Adding a border around your custom sign increases the reading speedof you custom sign by 26%. This is particularly important if yourcustom sign is designed to attract people passing in traffic. What aborder does is simply draw focus to the center of your custom sign,where the information is, and allows readers to both notice and retainyour message. Again, contrast plays a big role in determining how wellyour border will work. Black on white is the most effective.
What Should Go Onto My Custom Sign?
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...