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2009 NOBMG Rate Card

2009 NOBMG Rate Card

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Published by Matt Ouellette

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Categories:Types, Brochures
Published by: Matt Ouellette on Feb 28, 2009
Copyright:Traditional Copyright: All rights reserved


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North of Boston
The Eagle-TribuneThe Salem NewsThe Daily News of NewburyportGloucester Daily TimesAndover TownsmanThe Haverhill GazetteDerry NewsWeekenderCarriage Towne News
North of BostonMedia Group
Rates effectiveJanuary 1, 2009Mark J. Zappala
Vice President of Advertising603-421-3813
Stephen Ketler
Advertising ManagerThe Eagle-Tribune978-946-2161
Robert MacDonald
Advertising ManagerThe Salem News978-338-2640
Cathy Giannoccaro
Advertising ManagerThe Daily News of Newburyport978-462-6666 x3242
Marybeth Callahan
Advertising ManagerGloucester Daily Times978-283-7000 x3446
Mark Miller
Advertising ManagerAndover TownsmanDerry NewsWeekender603-437-7000 x3820
Electra Alessio
Advertising Manager/EditorCarriage Towne News603-642-4499 x12
Agency Representatives
1. Advertising Agency Commissions
Local retail and classified rates are not commissionable toagencies.
2. Cash Discount
No cash discounts are available.
3. Accounts Without Credit
A credit application must be approved before credit isextended.
All advertising is prepaid with copy until credit isestablished. Your sales representative will provide you with a creditapplication. We accept all major credit cards.
4. Terms For Accounts With Credit
Finance charges are computed on a periodic rate of 1.5% permonth, which is an annual percentage rate of 18% on any balancenot paid within 30 days. Minimum charge $5.00.
5. Contracts
Contracts are nontransferable; only advertising relating to theregular business of the contracted advertiser may be purchasedunder the advertiser’s contract and none of the privileges of thecontract may be assigned to another advertiser or business.
1. Content/Copy
Forwarding of an order is considered an acceptanceof all rates and conditions in effect at the time the advertisingis offered. All orders, artwork and copy are subject to publisherapproval.
2. Premium Positioning
While North of Boston Media Group makes every effort toprovide desired placement, it makes no guarantees. For a 30%premium for dailies and a 60% premium for weeklies, in addition tothe rates listed on the rate card, the North of Boston Media Groupwill reserve ad placement in particular positions within the paper,subject to availability.
3. Liability for Error
The North of Boston Media Group (the company) is not liablefor failure to print, publish or distribute all or any portion of an issuein which advertising is scheduled to appear if such failure is causedby circumstances beyond its control. The company is not liable byany reason of error, for which it may be responsible, beyond actualspace occupied by the item in which the error occurred. In thecase of typographical error, the company is not responsible beyondfirst insertion. The North of Boston Media Group is not liable foromissions or failure to insert an advertisement. Advertisementssubmitted after deadline for proof service are submitted atadvertiser’s risk; the company is not liable for errors or omissions.Claims for such liability must be submitted to the newspaperwithin 30 days after publication and will not be honored if copyor corrections were submitted after the publishing deadline. Noadjustment of any kind will be made for errors that do not affect thevalue of the advertisement.
4. Limitation of Liability
The advertiser and advertising agency must agree to indemnifyand hold harmless the North of Boston Media Group for any and allclaims, actions, suits, proceedings, costs, expenses, damages andliabilities resulting from an advertisement (including illustrations,text, layout, positioning, etc.) published at the advertiser’s request.
5. Advertisement/News Format
Advertising that might be mistaken by a reader as news orfeatures must be clearly marked as “paid advertisement.
6. Omissions or Failure to Insert
Our liability for omitting an advertisement from any editionin which it was scheduled or ordered for publication is limited topublishing the advertisement in another mutually agreeable editionat applicable rates.
7. Cancellation Requirements
Cancellations, changes or insertion dates and/or correctionsmust conform to published deadlines. Cancellation of “until furthernotice” order must be confirmed in writing.
8. Incorrect Quotes and Insertion Orders
Incorrect rates or conditions on quotes or insertion ordersthat do not correspond to this rate card will be regarded as clericalerrors, and the advertisement will be published and charged at theapplicable rates and conditions at the time of publication.
9. Political
All political advertising must be prepaid by cash, credit cardor certified check with order, and must be designated as “paidpolitical advertising,” stating the name of the person authorizing itspublication and candidate(s) on whose behalf it is published. SeePolitical Advertising rate card for further details.
10. Contracts
Contracts are not valid until signed by the AdvertisingManager
11. Short Rates
Charges to advertising contract-holders who do not complywith terms will be recalculated to discount actually earned. Balancedue and payable on the 25th of the following month.
12. Brokered Space
Brokered space is not accepted.
13. Rate Revisions
North of Boston Media Group reserves the right to revise ratesgiving 30 days written notice. Such rate increases are applicable toadvertising rates published in this rate card.
14. ROP Depth Requirements
Broadsheet advertisements measuring more than 19 incheswill be charged at the full 21
-inch depth. Tabloid advertisementsmeasuring more than 10 inches will be charged at the full 11
Multiple-day combination
Ads 6 column inches or larger published in one daily or Sunday paper may run up to an additional six times in the samepaper within the next six days
with no copy changes
at a 45% discount on open rate.Non-contract advertisers receive a 40% discount.
The Eagle-Tribune Zones*
Zone advertising available in Wednesday and Sunday editions only. Minimum 6 column inches.
Zone rates
Zone Open Rate Zone Open Rate
Central $26.25East $17.45North $15.50 
*See page 8 for The Eagle-Tribune Zone circulation coverage.
Multiple-Day Zone Combinations
Ads published on one zone day may repeat on the next zone day at a 40% discount net from the applicablezone rate, but must appear in the same zone or zones with no copy change.
Ads published in one zone edition may run up to an additional six times with no copy change in any dailyedition — full run, the preceding or following week — at a 45% discount on open rate.Non-contract advertisers receive a 40% discount.
Color Rates/minimum ad sizes
Retail Classified ET, SN, ECN GT,NT, Weeklies
Black plus one color 15˝ Quarter page $350 $325Black plus two colors 15˝ Quarter page $425 $400Black plus three colors 15˝ Quarter page $525 $500Contract and combination discounts apply to color rate.
Special classifications
Front Premium Position LegalPage Pages* Amusements Notices
Sunday Eagle-Tribune $57.50 $57.50 $43.95 $27.40The Eagle-Tribune $54.50 $54.50 $42.20 $26.45Essex County Newspapers n/a $65.25 n/a $57.50The Salem News $54.50 $54.50 n/a $37.00The Daily News of Newburyport $29.50 $29.50 n/a $25.50Gloucester Daily Times $29.00 $29.00 n/a $25.50Andover Townsman $44.90 $35.95 n/a $14.35The Haverhill Gazette $25.50 $20.40 n/a $12.75Derry News $36.50 $29.20 n/a $11.15Weekender $26.00 $20.80 n/a $7.80Carriage Towne News $33.15 $32.40 n/a $14.30
*Premium Position Pages include page 3, back page and some section backs.
Dominant coverage
In our market areawe have twice thecirculation of the Bostondailies COMBINED.
North/East $25.25North/Central $31.75East/Central $33.45
Retail Advertising
 Open Rates - Dailies
Sunday Eagle-Tribune $43.00The Eagle-Tribune $40.65Essex County Newspapers* $49.95The Salem News $40.95The Daily News of Newburyport $21.95Gloucester Daily Times $21.50 
*The Salem News, The Daily News of Newburyport and Gloucester Daily Times.
Open Rates - Weeklies
Andover Townsman $22.45Haverhill Gazette $12.75Derry News $18.25Weekender $13.00Carriage Towne News $20.25

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