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VIDEOCHANGE
Six steps to effective online video
This work was developed bytim@practicalparticipation.co.ukand is licenced under the Creative Commons Attribution-Share Alike 2.0 UK: England & Wales License. To view a copyof this licence, visithttp://creativecommons.org/licenses/by-sa/2.0/uk/  
Summary:
You may freely use, adapt and share this document providing you credit Practical Participation including our URL: (www.practicalparticipation.co.uk) and use this licencefor your work. Please also let us know about any adaptations or derivative works. This guide was developed for Oxfam GB. If you make use of, adapt or share this guide, pleaseconsider making a donation to the work of Oxfam or visitinghttp://www.oxfam.org.ukand taking a campaign action.
Version 0.1. June 2008. Created for Oxfam Video Change:http://www.videochange.org.uk| Contactnchaudhri@oxfam.org.uk 
Create a
story board
 
Even if you’re creating a very short video, or recording a monologueon web cam – think about the message you want to get across andthe different ways you can communicate it.
Write down the keypoints you want to make
 – and then think about whether you willcommunicate them with a voiceover, a talking head, an interview,using still images or stock footage, or using text on screen.
Find the
footage
 
Once you know the different parts of your video it’s time to
gather togetherthe video and images that you might use
in it.
O
 
NLINE VIDEO: STEP BY STEP. 
Getting a video onto the internet is easier than ever. Website likeYouTube.com let you record to their sites straight from your webcam.However, creating a really effective online video requires just a littlebit of forward planning. You need to
know the message you want toshare
– and to think about how you will get in across.This guide takes you through six steps to effective online video…
   3   V   I   D   E   O    S   T   Y   L   E   S
Direct to web-cam:
What are youkey messages?How will youkeep your clipshort andinteresting?
Words and pictures:
What imageshelp tell the storyyou are sharing?Will you use avoiceover or texton screen?
Interview on camera:
What questionswill you ask?Do you needextra clips togive context toyour questions?
Film it
 
Put together a list of the clips youwant to capture and head out withyour camera. If you plan to usethe audio from your clips (e.g. onan interview) make sure thesound is good quality. When youare filming people, think aboutcapturing a few ‘context setting’clips of the surroundings that youcould use to liven up an edit.
Find stock footage
 
Whilst you can’t just use any clip youlike from other videos – there are anumber of online resources offeringvideos you can use and adapt.
Archive.org
includes many full videos
 
licensed under ‘Creative Commons’andVJVault.comoffers many shortclips. Or you can search for ‘stockfootage’ to buy online. Make sure youadd credits to your video for any stockfootage you use.
Using photos
 
Not every image in your video hasto be a moving one – and you canuse transitions and effects to addmotion to photos in any case (e.g.zooming in on particular areas ofan image). Check out your photocollection, or search for ‘CreativeCommons’ images you can useon photo-sharing sites likeFlickr.com
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