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 I know.Comparing
THE
10 Commandments to Social Media could be considered a bit of a stretch as I am a HUGE fan of THE 10 Commandments from the Good Book.But WHAT IF- you could take a look at Social Media marketing and say,
“Ok, if there WERE 10 Commandments, what would they be?” 
And let’s get creativehere, and see what we can come up with that would make sense to the masses.Now again, this is PURELY an exercise of social media creativity along withsome heavy duty research, but lets see what we can come up with.Our team has been researching the past 5 months over 250 popular socialsites, which also included news and personal blog sites, such asmashable.com, chrisbrogan.com, socialmediatoday.com,  jasonfalls.com,scoblelizer.com, marketingprofs.com,hubspot.com,problogger.net, copyblogger.com, whyfacebook.com, conversationagent.com,techcrunch.com, joelcomm.com,  jackhumphries.com, doshdosh.com,socialmedian.com, Briansolis.com, socialmediaclub.com,and many other sites that are too numerous to list here. We wanted to see what each were saying about SocialMedia. We have looked at the posts they have that were applicable, (most of them I have read before) and compared each post with commonalities of all of the rest of the posts on all the other sites.We found some interesting things.Follow Doug on twitter 
 
 There were HUGE commonalities in a lot of the posts. We kept spreadsheets tosee the common threads as far as word count, phrase usage, idea focus, tacticsuggestions, applications mentioned, news items, story lines, new software,Social focus, among many other factors. We even looked at the keywords usedon all the sites and what posts were showing up on the
search engines,
andwhat posts were most linked to. (We had help of course from a lot of folks for thisproject.)Then we listened to what seemed like endless
podcasts
, and took notes on thetalking points, as well as watched endless
videos
explaining social media, andput that data in the spreadsheets as well.Then we looked at what was contained on the social sites themselves, liketwitter.com,f acebook,blogger.com, wordpress.com,myspace.com,LinkedIN.com,Activerain.com, stumbleupon.com,as well as many other social sites. We compared the trainingson social media with what we found on a lot of these other blogs, podcasts, andvideos. Then we looked at the Search Engines (Google, yahoo,MSN, and Ask.com) It was really eye opening as there were some things that I saw that Iwas not aware of that people were writing about.Then we put it all together and looked at the summary of the research, and saw apattern that was quite evident in the data. We saw that there were what we callthe
10 “Commandments,” “Focuses,” or “Concepts
” that absolutely ranacross the whole social media spectrum in some format or way- constant-andcontinuous by just about everyone that we researched. This gave us a startingplatform that we felt was accurate- and scalable- to write from, with these”Commandments.”
What are Commandments?
They are not “suggestions.” These are MUST DOsin order to obtain a result or a position in the social media zone that you desire.In Social Media, most people want to create certain results in their efforts thatcan either be profitable, brand -able, or just enjoyable. These 10 things that wefound in our research will help guide you and direct you to a stronger and morepowerful social media experience or even more powerful results in your marketing.
NOTE:
Social Media is NOT limited to the following 10 Concepts. But these arethe 10 things that after researching, showed up stronger and more often in our data than any other concepts , ideas, or “Commandments” we found. These arewhat were talked about the most, focused on the most, and agreed on the mostas critical for social media success for the average person.
 
Here they are:
1) Thou Shalt know that Social Media is not just about CONNECTION - butthe Connection Network.
In Social Media, it is said to be all about
CONNECTION
- but in Social MediaMarketing, it is more about what is
CONNECTED to that Connection
. It is calledthe Social Network. And that Network has proven to be Golden with manyrespects. This Social Network can open up doors and introductions for marketers, bloggers, and social participants to a vast group of people that werenever available to them before. But of course, the quality of the Network is afactor as well.It IS about CONNECTION- but more also about the Social Network the personyou are connecting to has behind them.
Consider every Social Connection apotential doorway
. It’s what lies behind the door that makes Social Media work.The True Value for Marketing is what lies behind that door.That is what drives the enormous numbers behind Social Media- the
SecondLayer of Connection
that exists with people.
2) Thou shalt know that Conversation is the platform that all social mediarests upon.
Whether it is called
“Cafe Conversations,”
or “Capsule Conversations,”Conversations are critical in Social Media. And that includes Talking ANDListening. You talk to folks in many ways, including blogging, tweets, writing onwalls, personal videos, direct messages, joining in a conversation on a microblog liketumblr , as well as social email and“audio utterz.” But you
LISTEN
as well. You do this with tools that are available with manySocial sites. You can listen to twitter with“twitter search.”You can search whatpeople are talking about with many applications, includingTwhirlandTweetdeck.  You can also use social search engines as well to Listen to what is being said.And you can also hire great companies that do that for you, likeRadian6.ButConversation is about
BOTH Talking and Listening.
You MUST know what isbeing said out in the social sphere.And here is a tip: Make the person
GLAD THEY TALKED WITH YOU
. Makethem the star of your conversation- not your ego. There are way too many onesided conversations out in Social Media. Keep the conversation focused on whoyou are ‘talking” to and encourage them, as well as guide them to larger possibilities.
Change the Size of their Conversations
and you will change their life.
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anandaleeke

WOW. I am going to use this presentation with my clients. It really addresses social media. Thank you.

reply11 / 18 / 2009
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