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SEO: Keep It Simple To Sell It Big
Among all the complexity, research, knowledge and creativity encompassed in theenvisioning, development and application of a search engine optimization or SEOstrategy, it is, in reality, a very simple and basic principle. This is what is key toremember and communicate when selling or explaining search engine optimizationto a potential client. In fact, the more simple you keep it for your clients, the moreknowledgeable you appear, as complete mastery of a topic allows you to simplify it,identifying and transmitting only the vital elements within it that will make the sell,leaving you with the technical aspects.A good rule to apply when explaining search engine optimization to a person whohas no knowledge whatsoever about it is to employ the thirty seconds rule. This is,any explanation you give should take thirty seconds and be absolutely clear andunderstood.In order to be so accurate, you must know and understand your client, its interestsand its necessities thoroughly, otherwise you will not be able to present the idea interms that can be understood and are important for you to close the sale. If talkingto a marketing person, talk in terms of strategy; if talking to a finance person, talkin terms of money, costs and savings.In any case, here are several 'keep it simple” examples to explain search engineoptimization even to a child.- Why search engine optimization should begin with the website's design?. SomeSEO requirements call for compromises on the website's structure and building, liketemplates and CMS system choice, thus, it is easier to establish this from thebeginning.- What is duplicate content?. Equal or similar copies are duplicates. Every page isscanned by search engines to confirm the content in it is relevant and unique, if onepage is equal to another in many aspects, one of them is discarded.
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