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EFFECTIVE CHANGE MANAGEMENTBYMs. Jyothi Raghavan,Regional Director,Rai Business School,Balanagar,Hyderabad – 500 037.Email:
cmjyothi@rediffmail.com
Change is the only constant thing in the lives of individuals, groups, society, nations andthe universe itself. In today's dynamic technological, social, political, economicand legal environment, change is all-encompassing in organizations. It happenscontinuously, and often at rapid speed. It is rightly said that “to be where we are,we have to run fast!The change we refer here has got a broad list of topics. For an individual, change maymean a new behavior. Similarly from the point of view of a businessman, it maymean a new business process or new technology. From the social view, it can be anew act or policy. For the success of change management, active and enthusiastic participation of the employees or people is essential.
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Change Management is concerned with two sets of people i.e., one those who want toeffect change and second is those on whom change is to be effected. Changemanagement is the effective process of a business change such that executiveleaders, managers and front line employees work in consonance to successfullyimplement the technology or organizational changes. Every organization in therecent time is facing the pressure for change may be due to globalisation,government initiatives, or any other reason in order to improve productivity,achieve better results. The pace of change is increasing day by day and it is an artto develop the skill of living with the change and also managing the change.Change Management means “to make changes in a planned and systematic way byintroducing new methods in an ongoing organization”. Change management alsoconstitutes the management of the change and its impact on the people. In simplewords Change management is nothing but the new ways of thinking, working,engaging and interacting to build an organization. It requires a shift in our mindsets and mental models in such a way that we commit ourselves to makingtough choices and implementing them. One important aspect that we need totake care is that, just because a Manager wants to implement change, he cannotexpect that everyone in the organization will be ready to accept it. One can
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expect enthusiastic acceptances level of only 20% to 30% whereas the rest willresist the change.This concept is not new to Indians, because change management programmes wereconducted for Ministers in the Indian government and civil service officers duringthe 1980s.Change Management encompasses in itself certain elements like changing the overallstrategy of the organization or include or delete certain practices which are under operation. The change has to be undertaken carefully at various levels and needsto be developed according the nature, size and type of organization. This may beone of the important reasons why almost all B Schools are incorporating the topicorganization development and change in the curriculum.A Manager before introducing change needs to necessarily understand the basic systemsand structures in the organizations, including their typical terms and roles. Thefollowing factors may lead to a necessity for change.To improve performanceTo reduce waste and inefficiencyTo improve management control and satisfaction of the employeesTo improve the quality and productivity of an organisationTo compete in the changing market environment
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