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AN INFOGRAPHIC FROM
AusTIn
the first sxsw was held in 1987. originally just a music festival, over 700 attendees showed up.
300,000.
302,700
attendees!
$35.7 million
compare that to the economic impact of sxsw 2011, that represents a growth of over
$167.8
million
13
demographics
ages
1 32 39 20 8
under 21 21-30 31-40 41-50 51+
sxsw 2012
registrants
14 86
international domestic
gender
40 60
female male
job functions
3 18 7 29 24 19
sales marketing business development creative management other
sucess
sxsw
stories
sources
http://sxsw.com/sites/default/files/attachments/sxsw_marketing_deck.pdf http://sxsw.com/sites/default/files/attachments/2012 sxsw economic impact analysis - final.pdf http://mashable.com/2011/03/05/sxsw-launches/ http://impactnews.com/articles/study%3a-sxsw-generated-$190.3m-economic-impact-in-2012 http://greyhill.com/reports/sxsw_economic_impact.pdf designed by
ct
on
indirect impact includes increased sales, income, and jobs from companies that conduct business with partners of sxsw.
71 0 00 ,10 62,0
breakdown
00 00 ,0 30 26,5 21 00 ,9 0 50 4, 0 20 4, 0 00 2, 00 1,0 00 ,5 16
thats a total of
00 ,2 42 ,5 20 0 30 00
ca
n io ss mi on ad si e le mis ad ng d rc si e a id gl s g a pa sin der min ow ee ol a sh fr eh n g er dg ur st se ba enb po os re ck /p sc o ew st r o s at /c xp er fl sts r e ld ti ea ho e ar c g d nc si an a mu e x stb end yl ri tt st c w l a si era e mu at tr ll u ea co ed th sw s um sx pas se m mu fil er rv
286,000.
direct impact includes spending from official sxsw sponsors, exhibitors, and attendees.
u (m fil c/ si m)
pact d im ce du n n llio mi
.7 28 $
$190.2
million
$125 . 8m i ll i
dir ect im pa