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Content is what has been driving theinternet for over 18 years.
It is all about great, usable content and we get that. But recently there have been a lot of folks on Social Media that are saying that it is your NUMBERS of CONTACTS thatmatter.The debate goes on and it appears that there are 2 sides to the question.Which one are YOU on?Follow Doug on Twitter  One side are the marketers that market ontwitter, facebook,LinkedIn,youtube,and other  social sites. They market their trainings and information products.
(Full Disclosure - Imarket products on social sites.
The other side are the bloggers and creatives that want to give great content andrevelation that folks can use and grow from.
(Full disclosure - I provide content as wellon many sites or social media and marketing from home professionals.)
 Nothing wrong with either.
 
Marketers have a valid argument, as they bring new ideas and new products to themarketplace.Creatives have a valid argument as well, as they bring new how tos and teachings to themarketplace.One says that it is all about
QUANTITY of followers
and friends you have.The other says that it is all about the
QUALITY of Content
you provide that will createthe Numbers of followers and friends you have.Both may be right as far as their focus. Marketers need numbers to market their waresand information. This us how marketing is done and has been that way for hundreds of years.But things are changing.
New Marketing
is starting to take ahold in the marketplace andtransform the process of marketing online. Information and Content are driving a LOT of the marketing efforts now. That is what we do as well. We market using creative contentthat folks seem to like, and then with their permission, we will send them some futureinformation that may see benefit in maybe ordering.Sethcalls it
“Permission Marketing”
and that has been around for several years.But seems that it has taken a while for folks to get it and understand the concepts of it.This is what is creating this great debate -
Content or Contacts.
Here is my take-
FireRule of Social Media
- HOT, USABLE, FRESH Content that is virally marketedwill DRIVE the Number of Contacts you obtain quicker than just about anything. Folksare HUNGRY for answers, solutions, howtos, and information.
You need both.
You need rocking Hot Content to brand your message and to get virallymarketed, as well as a lot of folks to market it to. And you do this by building your listone follower and one friend at a time.
1. Give away a free ebook 
. Folks will give you a look and maybe become a friend or follower.
Free Social media ebook for Home business.2. Give away a free download
. Folks will give you a look and maybe even send it totheir friends.
Free Video training download. 
 
3. Have a HOT blog post or gift and put it on a pdf 
. It will be sent around and folkswill follow you just from that gift.
103 Success Quotes FREE from Doug Firebaugh
It is not hard to do. Create Content that folks will want to use and apply to their life and business. But make sure that you do something that is CRITICAL to building thenumbers of friends and followers.
 ASK them to Follow you and Become friends with you.
BE BOLD!
 
AlexMandossian
in a recent email said he wanted Ten thousand followers on twitter andasked his subscribers to follow him.
THAT is bold and that WORKS.
(He has a
great blog
 by the way.)You will notice everywhere on this blog is
“Follow Doug on twitter.”
That is NO mistake. I would like for 
YOU to follow me on twitter
 as I do send out someHOT findings (urls, blogs, videos, podcasts, etc) in the social sphere that we can all learnfrom.And one More tip:
Promote OTHERS in your efforts
. Become a “powerful promoter”as
Matt Bacak 
has become and names himself as such. You will notice that I use a LOTof names and links in the posts that I send out. This is to let folks know of these folk’swork, as well as let the person know that I admire their work and learn from it. Like
Chris Brogan, Scott Monty, Carrie Wilkerson, Robert Scoble, Tim Carter
, 
ShamaHyder
,
Deb Micek …
you get the idea.This is how that you
BLEND Content with Contacs.
I call it
“Content Blending”
and it WORKS great for social media marketers.Add contacts to your 
facebook 
notes, videos and insert them in blog posts, podcasts, video posts, and even keywords.
John Fogg
and
 Diane Hochman
 are brilliantat this, as well as
 Mari Smith
 and
Adam Urbanski.
Blend names into your tweets using
@theirname
in your mesage-and also Retweet –put
“RT”
before your message or other folks tweets on twitter as that will be a way to promote them as well.And also in groups, use other folks names in your communication as well as this will shwthat you are connected to folks in that group as well.
Bottom Line – 
“
Content Blending”
will assist you in building your list, and answer thedebate of whether Content or Contacts is more important. DOUBLE the power of BOTH by making sure that you have HOT content in all you do and then blend some
of 00

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