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Maruti Suzuki Market Strategy

Maruti Suzuki Market Strategy

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Published by jpc_amr

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Published by: jpc_amr on Feb 28, 2009
Copyright:Attribution Non-commercial

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08/06/2013

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Jai PrakashChoudharyNishantBhadauriaMBA ²PMUNIVERSITY OF PETROLEUM AND ENERGY STUDIES
 
Car Segments
Maruti Suzuki Portfolio
Strategies (Marketing and Promotion)
Competition
 
Source: World Bank, Provided by GAIL India Ltd. (2001-02)
Maruti Udyog Limited (MUL) was established inFeb 1981 through an Act of Parliament, to meetthe growing demand of a personal mode otransport caused by the lack of an efficient publictransport system
MULMUL launchedlaunched itsits firstfirst cacar MarutiMaruti800800 onon december december 1414,,19831983 atat initialinitial priceprice of of RsRs.. 4747,,500500..

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