Online PR Campaign Planning:The C&M Fab Five Rough Guide
Here at C&M we
ʼ
ve racked up a fair number of years inthe marketing game, and – despite the grey hairs nowshowing – we
ʼ
Of course, this hasn
ʼ
t always been the case.
Before the web – and in particular the bravenew world of web 2.0 – you needed extremely deep pockets if you hoped to move theneedle.
Many of us would have sat in planning meetings a few years back wonderingwhat the hell we were going to do to justify our fee or salary.To do good PR used to mean having either the resources or the assets to convincereporters that you were
ʻ
hot
ʼ
enough to write about for their magazine – and if you hadneither, then it was probably best (and cheaper) to simply not turn up.Today, this is far from the case.
Good PR today is Online PR, and good Online PRrepresents just about anything and everything you do on the web.I
ʼ
ve written about some ofthe fundamental differences between old PR and Online PR elsewhere, so won
ʼ
t dwell on them here – suffice to say that any company with an ounceof ambition and a browser can make an impact right now through Online PR…
This, then, is C&M
ʼ
s Rough Guide to planning an Online PR campaign.
We have FIVE rules for you, but before we dive in, we
ʼ
d like to make thefollowing points absolutely clear:
Anyone can do it
You don
ʼ
t need to spend a fortune, but you do need to commit human resources tomake an impact
Everything is based on the publication of superior content
You don
ʼ
t necessarily need an agency to do it for you
http://www.contentandmotion.co.uk
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