Description

Don’t Panic!

Online PR, Social Media, SEO and all this new-fangled web marketing stuff isn’t witchcraft. It’s easy. It’s all about good content and smart implementation.

This handbook gives you all you need to:

Run your own Online PR and Social Media campaigns

Understand the Basics of SEO (in a non-scientific way)

Disarm even the snootiest web consultant with an impressive array of best practises

Evaluate Online PR and Social Media consultancy services more comprehensively

Sleep more easily at night. (Don’t worry, you’ll see all this new Interweb stuff isn’t a threat: it’s a low cost opportunity to do some really exciting and measurable marketing work)