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Do you know who has unfollowedyou on twitter and why?
Most do not. Most folks have no clue who is following them, let alone who is
UNfollowing
them.Well, now our egos all can get bashed, trashed, and crashed with
2 twitter tools
that will email you every time that someone UNfollows you on twitter.How does that work?
Follow Doug on Twitter Twitterless
and
Useqwitter.com
This seeme a little dark. I asked myself,
“WHY would I want to know who isunfollowing me and why should i even care?” 
THEN it hit me.There are GREAT reasons to put up with the emails and find out who isunfollowing you and use that as data for your 
Social Media Branding
purposes.Some folks say that it is a waste of time, and some folks say it is critical info. I amin between. I think that it is not a waste of time if you are in marketing and usetwitter as a marketing platform, but I do not think that it is critical either.
 
it is just a GPS system to let you know how you are doing on twitter as far asBranding and if you are headed in the right direction as far as Value in your message.People will UNfollow you for a host of reasons, and mainly I believe they do NOTlike your tweets. I have UNfollowed folks because i found their languageunacceptable, their use of twitter for politics disturbing, and also too many tweets.One dude sent out in
ONE day 133 tweets.
Crazy. ALL were selling something. Hasta la vista baby! What would 3 reasons be to use twitterless and useQwitter?
1) To Tweak your Message.
If you are suddenly getting a rash of UNfollows then you need to check your message and what is says as that is clue to a tweak is needed. The email fromtwitterless and useQwitter will also send you the tweet that they UNfollowed youon.
2) To check demographics.
You may not so well in one demographic, and the sameUN follows are of thatdemo. if that is the case, them you need to possibly get another twitter accountand market to that demo with a different message, or simply not market to them.Your call.
3) To see what tweets containing certain urls you do not need to send outanymore.
I sent out one tweet a while ago, and it was semi religious in nature, but notmuch. It was about Thanksgiving and we all had a lot to be thankful for, and toremember Who we are to be thankful for.
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