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Table Of Contents

1.1. DEFINIŢIA CONCEPTULUI DE MARKETING
1.2. FUNCŢIILE DE MARKETING
1.3. ISTORIA ŞI EVOLUŢIA MARKETINGULUI
CAP. 2. MEDIUL MARKETINGULUI
2.1. CONCEPTUL DE MEDIU DE MARKETING
2.2. MACROMEDIUL FIRMEI
2.3. MICROMEDIUL FIRMEI
2.4. ANALIZA MEDIULUI DE MARKETING
CAP. 3. PIAŢA FIRMELOR
3.1. NOŢIUNI INTRODUCTIVE
3.2. DIMENSIUNILE PIEŢEI
3.3. SEGMENTAREA PIEŢEI
CAP. 4. MIXUL DE MARKETING
4.1. CONCEPTULUI DE MIXUL DE MARKETING
4.2. POLITICA DE PRODUS
4.3. POLITICA DE PREŢ
4.4. POLITICA DE PROMOVARE
5.2. CLIENŢII ORGANIZAŢIILOR
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Marketing - curs

Marketing - curs

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Published by Obi Wana
University Course Crash - Romanian
Curs de marketing - limba romana
University Course Crash - Romanian
Curs de marketing - limba romana

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Categories:Business/Law
Published by: Obi Wana on Mar 06, 2013
Copyright:Attribution Non-commercial

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03/06/2013

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