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TripBarometer by TripAdvisor

TripBarometer by TripAdvisor

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Published by skiftnews
The World's Largest Accommodation and Traveler Survey
The World's Largest Accommodation and Traveler Survey

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Categories:Types, Research
Published by: skiftnews on Mar 06, 2013
Copyright:Attribution Non-commercial

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08/20/2013

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TripBarometer by TripAdvisor - Winter 2012 / 2013 
1
TripBarometer by TripAdvisor®
 
The World’s Largest Accommodation and
Traveler Survey
Winter 2012 / 2013
 
 
 
TripBarometer by TripAdvisor - Winter 2012 / 2013 
2
TABLE OF CONTENTS
 
 
INTRODUCTIONOBJECTIVESEXECUTIVE SUMMARYDETAILED FINDINGSPART ONE: THE TOURIST PERSPECTIVE1.
 
THE TRAVEL EXPERIENCE AND PLANNING PROCESSi.
 
Motivation and travel companionsii.
 
The planning process2.
 
INFORMATION SOURCESi.
 
Main sources of informationii.
 
Social media information3.
 
THE ROLE OF SOCIAL MEDIA AND ONLINE REVIEWSi.
 
Influence of social media on trip plansii.
 
Importance and impact of travel review websites on trip plansiii.
 
Importance of other traveler
s’
reviews on accommodation booking4.
 
ACCOMMODATION MONITORi.
 
Number of properties consideredii.
 
Decision-making factorsiii.
 
Booking channelsiv.
 
Importance of amenities and servicesv.
 
Importance of environmentally sustainable practicesvi.
 
Average costvii.
 
Writing reviews and recommendations5.
 
TRAVEL AND TECHNOLOGYi.
 
Digital engagement before and after a tripii.
 
Use of devices on trips and mobile bookings6.
 
2013 PREDICTONSi.
 
Budget and barriers to travel
 
 
TripBarometer by TripAdvisor - Winter 2012 / 2013 
3
 
PART TWO: THE OPERATOR PERSPECTIVE1.
 
BUSINESS OUTLOOKi.
 
2012 profitabilityii.
 
Business mood for 20132.
 
BOOKINGSi.
 
Channels of distributionii.
 
Booking timescaleiii.
 
Guest decision-making factors3.
 
GUEST REVIEWSi.
 
Reviews and bookingsii.
 
Monitoring reviewsiii.
 
Encouraging guest reviewsiv.
 
Positive and negative reviewsv.
 
Actions taken after receiving reviews4.
 
AMENITIES AND SERVICESi.
 
Current amenities and servicesii.
 
Plans for amenities and servicesiii.
 
Environmentally sustainable practices5.
 
SOCIAL MEDIA AND MOBILEi.
 
Prioritisation of social media within the marketing planii.
 
Importance of mobile bookingsiii.
 
Mobile engagementAPPENDIX: METHODOLOGY

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