TripBarometer by TripAdvisor - Winter 2012 / 2013
TABLE OF CONTENTS
INTRODUCTIONOBJECTIVESEXECUTIVE SUMMARYDETAILED FINDINGSPART ONE: THE TOURIST PERSPECTIVE1.
THE TRAVEL EXPERIENCE AND PLANNING PROCESSi.
Motivation and travel companionsii.
The planning process2.
Main sources of informationii.
Social media information3.
THE ROLE OF SOCIAL MEDIA AND ONLINE REVIEWSi.
Influence of social media on trip plansii.
Importance and impact of travel review websites on trip plansiii.
Importance of other traveler
reviews on accommodation booking4.
Number of properties consideredii.
Importance of amenities and servicesv.
Importance of environmentally sustainable practicesvi.
Writing reviews and recommendations5.
TRAVEL AND TECHNOLOGYi.
Digital engagement before and after a tripii.
Use of devices on trips and mobile bookings6.
Budget and barriers to travel