For the fifth consecutive year, Capgemini, ING, and the European Financial Management & MarketingAssociation (EFMA) have cooperated to develop this latest annual examination of the global retail bankingmarket. As in previous years, it provides overviews and insights into the global retail banking industry’sdynamics. This year’s edition adds two new countries, Singapore and Denmark, raising the number of countriesto 26 and increasing the banks studied from 180 to 194. We continue to investigate the worldwide pricing of day-to-day banking products and services, and this year’sedition continues to highlight the evolution of bank prices for these products and services around the world.Our website, www.wrbr08.com, provides dashboards that offer more detail on each country’s national bankingindustry. A sample dashboard is included later in this publication.As in earlier editions, our 2008 report adds a spotlight section that focuses on a current retail banking issue. This year’s spotlight highlights the problems banks face as they search for ways to maximise their retail banks’growth in a changing market, and how some top performers are making strategic choices that ensure theirretail operations will sustain the bank’s market performance in the years ahead. Based on case studies, in-depthinterviews with banking executives in each market around the world, and quantitative analysis, the spotlightsection concentrates on the operational levers and client value propositions that can help retail banks grow in thehigh-income domestic markets in which they operate today.All of us welcome the opportunity to offer this 2008 edition of the
World Retail Banking Report
to the financialservices community. We hope it will stimulate debate and provide bankers with information they can useeffectively as they negotiate the difficult strategic terrain of today’s retail banking landscape.
European Financial Management& Marketing Association