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An Introduction toNetwork Marketing & Healthy Coffee
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Why Network Marketing ?
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What is Network Marketing?
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The Internet and Network Marketing
Why Network Marketing?
According to statistics, a new home-based business starts up every 10 secondssomewhere in the world, and many of these businesses are based on the concept of "Network Marketing".
Network Marketing is a 60 billion dollar a year industry and provides a ready-made business structure including product support and services.
 Today there are more than 10 million independent business owners in North Americaalone and many of those in the Network Marketing industry are enjoying more qualitytime with family, a better lifestyle, advantageous tax benefits and unlimited financial potential.
What is Network Marketing?
Network Marketing is one of four major channels a manufacturer can use tomove products from factory to consumer.
The other three are retail sales, directsales, and catalogue or mail-order sales.
The Internet
opens a new channel for getting goods to consumers, which can have the characteristics of all four of thechannels we've mentioned. We'll cover the role of the Internet a little later, but firstlet's take a brief look at the classical methods to gain some perspective.
Retail
: We're all familiar with grocery stores, drug stores, and department stores -even service stations. The product moves through a wholesale/jobber distributionsystem to the retail store. The merchant displays the merchandise and we go to thestore to purchase it. That's retailing. The customer goes to the merchant.
Direct Sales
: The merchant goes to the customer. That's direct sales. Door-to-door selling, house parties and other methods are used in direct sales. Insurance, cookware,vacuum cleaners, and cosmetics are some of the products that are sold by this method.
Network Marketing should not be confused with direct sales,
although some directsales companies have converted to a Network marketing structure.
Catalogue Sales
: We're all familiar with this channel, especially around the holidayswhen we are tempted with an assortment of foods, clothes and specialty items presented with colourful pictures.
Network Marketing
: This channel evolved out of direct selling, but is distinctlydifferent. Consider this scenario:
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Pretend you are a manufacturer who has a product that does not lend itself tothe standard retail channels, so you hire sales representatives to sell your  product directly to consumers.
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Sales are good, but growth of your customer base is limited by the number of sales people. How do you find more good sales people?
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Your current sales people have friends, family, or satisfied customers who maywant an additional income. You ask your sales people to recommend some.
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You don't get many recommendations because your sales people are busyselling and can't be bothered. You decide to offer a bonus for eachrecommendation.
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Your sales people are excited by your bonus offer, so you get lots of recommendations and new employees. Some are effective and some are not!
 
How do we reward the sales people who recruit the more talented people? Andhow do we train these new people?
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You decide to base the rewards on performance! You reward a sales personwho recruits a new sales person
by paying them a commission on what thenew person sells!
It gives your current sales people an incentive to find good people and teach them as much as possible about your business.For example, your salesman, John, recruits and trainsSally and Bob. Sally recruits and trains Jane and Bill.Bob recruits and trains several of his friends.A "network" of sales people is forming.
You have just moved from direct sales to multi level or"network" marketing.
You are paying people for what they sell AND for their recruiting and trainingefforts that build your business.You may go one step further. You allow your sales people to become independent business people. They are no longer employees, as such. They agree to follow the policies of your company, but they are independent business people with a pride of ownership. And you, as a manufacturer,have a rapidly growing sales force and sales volume.Many different compensation plans have been developed by themany different multi level marketing companies, but the basic ideais the same -
pay people in proportionto the beneficial effect they have in growing your business.
 There is limited amount of time any one person can spendworking. By having a ‘downline’ team working with you, you canmultiply that time. Imagine having a downline of 1000 people each putting in only an hour a day five days a week. In one month 20,000 hours of work would be done. It would take one person 10 years to produce the same amount of work. Network marketing is a
people-to-people business
. The web site can supplyinformation, but personal contact is vital. That's why we encourage anyone interestedin the Healthy Coffee business to contact us and give us the opportunity to get toknow you.Send us a note at
youremailaddresshere.com
Give us your name and phone number,and the time of day most convenient for us to reach you, and we will give you a call.We will be happy to answer your questions and help you evaluate the Healthy Coffeeopportunity. If it's a fit with what you are looking for and you share our vision, wewill welcome you into our successful Healthy Coffee family.You may also wish to visit our Healthy Coffee web site:For information on the Business Opportunity visit:
yourwebsitehere.com
 You can contact us by phone on:
yourcontactnumberhere
 or mobile
yourcontactnumberhere
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Mujibur Rahman (Online MLM Entrepreneur)

Good Read - I love Multi-Level Marketing and the infinite potential it offers.

reply04 / 16 / 2012
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