TACTICAL CARD

Date Department Promotion Name Promotion Period SALES INFORMATION

Background: Hansaplast need support progrm to achieve Feb target. Objective: - To Achieve Hansaplast target in Feb 2013 :

February 14, 2013

Promotion# * Fiscal Year Area Channel : : :

0006/TCLCentral/Djamal/BJM/II/13
1/2/2013 Banjarmasin/Kaltengsel General Trade

: S&CM : TPR Hansa Roll, Fever, Fun : 1-28 February 2013

Strategy: Develop a trade program to ensure Hansaplast performance in Feb 2013

Mechanism: 1. Discount on Factur for Hansa Roll

2. Discount on Factur for Hansa Fever

3. Discount on Factur for Hansa Fun

SALES ACHIEVEMENT ESTIMATION (PTT/MILL) : : Baseline Incremental Sales Total Sales PRODUCT
NART# NART Description : :

39,717,126 11,915,138 51,632,264

MARGIN ESTIMATION Total M1 : Incremental M1 : Total M2 :

0.0% 0.0% (2,383,027.5600)

Sub - Brand

M1 %

Remarks

10423-09000-01 Plester Kompres Demam 2 pcs 76082-00003-03 Plester Kompres Demam 3 pcs 76768-09002-00 HP Fun Kain Elastis 8's+Hanger 01226-09000-00 1,25 cm X 5 m 01989-09000-00 Roll Kain 1,25 cm X 1 m

Noted: If the tactical will be done for all NART, please put the Sub Brand on NART Description Column

Total

TACTICAL COST (PTT/MILL) :

Activity GL Account# Internal Order AMOUNT % to Incremental Sales Source of Fund Remarks

Tactical Promo Tactical Promo Tactical Promo Tactical Promo

496424 496424 496424 496424 2,383,028

0.0% 0.0% 0.0% 20.0% 20.0%

Tactical Budget Tactical Budget Tactical Budget Tactical Budget

TOTAL
Proposed by, Reviewed by, S&CM PIC

2,383,028
NSM

Approved by, Head of S&CM Sales Director

Djamaludin Malik Date: 14 Feb 2013

RSM Date: 14 Feb 2013

S. Setiawan Date: Date:

M. Yusuf

Bayu Isnawan Date:

Hary Kapota Date:

Note: If Total Tactical Cost =<Rp. 15 Mio, the Tactical Card should be approved by DSM, RSM, S&CM PIC & NSM If Total Tactical Cost Rp. 15Mio above, the Tactical Card should be approved by DSM, RSM, S&CM PIC, NSM, Head of S&CM & Sales Dir

*Tactical Card# will be put by S&CM PIC