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The Page One Process
The Page One Process
The Page One Process was developed ater working on hundreds o online media campaigns and defning ways tomeasure the reach and business impact o each online activity. Our unique process is the most efcient and eective wayto get the right messages out through dozens o channels in parallel. The Page One Process works either as a standalonesocial media campaign or as an integrated public relations or marketing campaign. It increases quantifable results in ITtrade and business press and improves analyst relations, search engine marketing results and community involvement.
Audience SelectionMessageDevelopmentChannel SelectionContent DistributionStrategy Audience Monitoring& EngagementMeasurementof Results Achieve GoalBusiness Goal
Define quantifiable businessgoals such as increasingproduct downloads,registrations, or websitetraffic to specificproduct pages.Identify the right type ofperson or community to takea desired action. Analyze online discussionsand identify key trends. Assess current marketingmessages and adapt themfor the specific channelsand audience.Recommend the socialmedia channels that will yieldthe best results based onwhere the target audienceconsumes media and theavailability of content.Common channels includeYouTube, blogs, Facebook,Twitter, LinkedIn, forums andmuch more.
The Page One Process Overview
Business Goal Audience SelectionMessage DevelopmentChannel Selection
Distribute messages andcontent through multiplechannels in parallel. Useboth direct and viraldistribution strategies.Monitor online activity,engage in online discussion,and produce additionalcontent daily to spark word-of-mouth distribution online.Continuously track a largerange of pre-defined metricsfor each channel. Adjustcampaign in real-time toreach business goals.Metrics for each channel canmeasure both direct impactand word-of-mouth reach.Continue monitoring,measurement, andengagement activities untilgoal is achieved.
Content DistributionStrategy Audience Monitoring& EngagementMeasurementof Results Achieve Goal
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