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Using Social Networking to grow your business
I am a member of Ecademy, OK, I am also the
 
Founder, but like you I want to have a place where Ican build my personal brand, be known, be trusted,help others and gain advice. Over the 10 years of owningEcademyI have learnt so much about myself, about
 
building an online brand and about being me.Ecademywas created to help people just like my husband and
 
myself. Normal people. Working hard, raising a family, wantingto earn respect for our expertise, wanting to be needed andwanting friendships. I am sure you are just like that.We have achieved a balance and a life through leveraging ourpersonal network and through leveraging the tools on theInternet that everyone can. I have written this Blog to explainhowEcademycan help you.Being self employed, owning your own business, going out onyour own for the first time, or being inside a business andwanting to share your thoughts are common place here onEcademy. We are all in the same bucket, needing to findcustomers, 'YES', that is the big one, but also, needing to feeluseful to others, needing to answer business questions that wedo not have the expertise to do, tax, websites, accounting,legal issues, marketing, branding, selling — the list goes on,running a business is not solved just by having another
 
customer.How these lists of needs are achieved online and within aSocial Network remains a mystery to so many.
Why is that?
 It is because this is a scary new world? Once conquered youwill ask yourself '
why was I so afraid' 
? Indeed onceunderstood, you will ask yourself,
'why did I think it was socomplicated?' 
Isn't that always the way?You may be thinking these thoughts yourself, but look at yourchildren, or look at any young person under 25 — they are notscared of sharing information, of building up a network of random people, and critically, what they are learning all thetime, is how to achieve a personal brand. For some it is not agood brand that they create, we all hear the stories of kidswho failed to get a job or failed to get a place at the Universityof their choice, due to their FaceBook or MySpace profile,however, this is new to them too, they do not fully understandvalues, morals and the dangers of displaying a dark side, thisis whyEcademyis devoted to ensuring your safety and toachieving a good ethos.Ecademywas created and lives and breathes 10 years on, withthe total determination that you will network in a safe placewith like-minded people — and through this you will learn,develop and build a brand that you are proud of, a brand thatis clear, reflects who you are, and draws people andopportunities to you at the right time.
 
The right people, at the right time.
This is the first learning point for us all. You are on a journey inyour life, you have not reached the end yet, and your needsnow will be different to your needs in one month, 2 months, ayear, 5 years. Joining and being part of Ecademyis aboutfinding solutions to your needs in real-time with real people,right now.Ask yourself — what are my needs now? You will probablyanswer, more sales, but is that true? If you need more sales,why is that? Are you networking effectively? Do people reallywant to buy what you are selling? How are you marketing yourbusiness? Is your website efficient and optimised? Do you getmany people coming to you, or do you always have to findyour clients?Belonging to a Social Network gives you the opportunity tobuild a very successful business based on advocacy, referrals,collaboration, advice, care, kindness, inspiration, toughfeedback and friendships, this is why we call it a SocialBusiness Network.Lets face it, what you do is not interesting. Sorry. Anyone canfind a stranger in the Yellow Pages and buy from them;however
YOU
are interesting, you have all sorts of experiences, thoughts, vulnerabilities and ideas that make youfascinating. Your journey to this point in your life is interesting,why you do what you do is interesting. All these factors lead to
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