Still Vital,Faces Challenges
By Ann Byle
ictio cotius to b a mai-sta for Christia pubishrs asth tap ito a audic agrto foow favorit authors, fidw cott, ad wcom frshvoics, ad pubishrs mpo aumbr for stratgis for thir programsto achiv thos goas. But o of th big-gst chags is gttig thir books ifrot of thos radrs, who fid cotti was that rag from digita dow-oads to Sam’s Cub, from idi book-stors to Amazo.Rativ w is, such as Abig-do Fictio, auchd four ars ago, arsti ookig to icras visibiit amogvdors ad writrs ad to buid trustwith thos groups ad radrs. Accord-ig to Ramoa Richards, sior acquisi-tios ditor, that trust is growig asAbigdo pubishs books that mtradr dmad t push thm bod thusua.“Christia fictio as a gr tds tob risk avrs; thr ar ot a ot of dgbooks out thr,” sas Richards. “W’rbrigig i a umbr of authors whoarad hav a fa bas, such as DbRai, ad growig our w authors.I’m ookig at vr aspct of Christiafictio ad sig whr w might maka brakthrough, t trig to focus oth thigs that hav workd for us.”Discovrabiit is th buzz word ipubishig ths das, ad is usd bboth DavidMorris, v-pad ditoriadirctor of GuidpostsBooks adSummrsidPrss, adDais Hut-to, fictiov-p ad pub-ishr at
Baacig is part of th procss for J-ifr Lp, ditoria dirctor for Rv,a imprit of Bakr Pubishig Group.Rv is i th procss of rbaacig itsfictio ist, which had skwd havitoward historica fictio. E-books, shsas, causd that catgor to struggagaist mriad backist tits ad chap-books.“Our biggst chag is that w’rcotractd wa out ito th futur withstabishd authors, so w do’t havroom for mor historica ovs,” sasLp. “Our w mod goig forward iso-third historica fictio, o-thirdsusps or romatic susps, ad o-third cotmporar romac/wom’sfictio.”Db Kisr, associat pubishr forRivr North, th fictio imprit of Mood Pubishrs, kows that big“Th Nam You Ca Trust” is part of thboodi for pubishig udr thumbra of Mood Miistris. It’s a ca-ig th tak srious, v as RivrNorth strivs to brig i w radrs.“Pop pick up ourbooks who might othav pickd up aMood book,” sasMich Forridor, audi-c dvopmtmaagr for RivrNorth. “Rviwrs,boggrs, ibrarias,ad jouras hav b itrstd iRivr North books. W wat to spakito a group that ma hav pigohodMood ito a acadmic positio.”Kisr ad hr tam rorgaizd RivrNorth about six moths ago ad owfocus o four aras: cotmporar,romac, historica, ad mstr/sus-ps. Th aim for 12 books a ar buti 2013 wi do 20, icudig som rr-ass of Mood tits ad of som i thHarprCois Christia Pubishig.For Morris, discovrabiit is spciahard for w authors. “With o og-admdia out thr, how do ou rach radrswith w authors? How do ou startthos word-of-mouth sas?” h asks.Summrsid Prss, a sma hous, wiwork with a good umbr of w authorsi its w itratio to auch atr thisar. Guidposts Books acquird Sum-mrsid i 2010, th sod its ofictiocompot ad Ei Cair imprit.“Burs toda ar smart; it’s morabout how good a stor it is, how goodth packagig is, ad if th author is atast kow for good writig. That’swhat wi cout i th d,” sasMorris.For Hutto, bdig th ThomasNso ad Zodrva fictio is aftrth 2012 purchas of Nso b Zodr-va part HarprCois is part of thdiscovrabiit mstr. Th twoimprits wi rmai distict, aowigach to crat its uiqu brads. But di-toria ad marktig fuctios wi bctraizd. “Th thikig bhid co-soidatig fictio is that th chagsof this catgor ar uiqu, but Zodr-va’s fictio was takig pac udr thirTrad catgor. Th did’t hav ddi-catd fictio [marktig] pop. Thshift to digita purchasig has icrasddramatica i fictio. W hav tochag our busiss practics mor rap-id, marktig has to chag, ad co-tt has to chag,” sas Hutto.Aog with th chag of discovr-abiit coms th prssur of comptigagaist a broadr swath of cott adth prssur of pric. “Fictio is morpric ssitiv tha vr, ad pric mustb maagd carfu,” ots Hutto,who sas hr tam has bcom “pricigxprts,” offrig pric promotios toitroduc cott but kpig og-trm pric poits highr.
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