DELHI INSTITUTE OF HOTEL MANAGEMENT &

CATERING TECHNOLOGY

Comparative study of
Scotch & Irish
Whisk(e)y

Rajiv Chaudhary
3rd year
 Scotch
vs
Irish
Whisk(e)y
INTRODUCTION
• Whisky (or whiskey) (“Uisce beatha",
"water of life") is an alcoholic beverage
distilled from grain, often including malt,
which has then been aged in wooden
barrels.
 ORIGIN
The word alcohol is directly
derived from the Arabic al-
koh`l, koh`l being a dark
powder from pulverized
antimony and used as an eye
make up.

It is generally accepted that

whisky of  uisgebeatha, to give
its ancient Gaelic name
originated in Scotland and
Ireland, but in which first no
one can definitely say. 
 Definition
• Scotch whisky

Scotch is a name given to whisky

distilled in Scotland. It is a blend of
grain whisky distilled in a patent still
from maize and malt whisky distilled in
a pot still from malted barley.
• Irish whiskey

It is distilled from mash of malted and

unmalted grain e.g. unmalted barley,
wheat oats and rye together with the malt
necessary to provide the enzymes. Irish
whiskey is smooth with great body and
malty flavour.
 HISTORY
• Scotch whisky

Scotland's great Renaissance king, James

IV (1488-1513) was fond of 'ardent spirits'.
When the king visited Dundee in 1506, the
treasury accounts record a payment to the
local barber for a supply of aqua vitae for
the king's pleasure.
 Irish whisky

• The distillation of Irish Whiskey has a long

history, no one knows for sure when it first
began. Some sources place it as early as the
6th Century when travelling monks on
their return to Ireland brought with them
the knowledge of distillation.
 MANUFACTURING OF WHISK(E)Y

• Malting
• Drying
• Milling
• Mashing
• Fermentation
• Distillation
• Ageing
• Blending
• Malting:-After it has
been harvested barley is
soaked in water for two
or three days before
being spread as a layer
approximately twenty to
thirty cm thick on the
malting area made as a
wide flat concrete
surface. This is where its
germination will start,
lasting for about eight
days.
• Drying or kilning:-
The green malt is
put into kiln on top
of screen directly
above peat fire
(carbonized
vegetable charcoal).
Its imparts smoky
flavour to grain.
• Milling
The malt is then ground
in a mill containing two
or three pairs of steel
rollers and transformed
into grist. The latest must
consist of about 10%
flour, 20% husks and
70% "middles" or actual
grist to allow for a
satisfying mashing
• Mashing:-
The ground malt is
mixed with warm
water in a mash tub,
vigorously churned to
make liquid called
wort. In this process
the starch is
converted into sugar
i.e. maltose and
dextrin.
• Fermentation:-
The wort is now put
into fermentation vats
where a small quantity
of cultivated pure yeast
is added. The yeast acts
upon sugar to produce
alcohol and carbonic
acid gas when
fermentation is
completed liquid is
known as beer or wash.
• Distillation:-
The wash goes into pot
still for distillation is a
distillate of low alcoholic
strength which is known
as low wines. The
distillation with new
charge is carried out
second time. The useful
spirit, distilled
off between 140 to 142
proof is now known as
whisky. It is transferred
to casks.
• Ageing:-
Before being transferred into
casks, the newly made spirit
will have its strength
reduced to 63.5% vol. with
demineralised water. They
will usually be kept on site
for ageing or in a centralized
warehouses together with
other spirits from a same
company or group.
The whisky is matured in
white oak casks for
minimum 3 yrs, some may
be matured for 20 yrs or
more.
• Blending:-
The blending is done
when whiskies are from 3
to 4 yrs old. A master
blender indicates the
right proportion of
Highlands, Lowlands,
campbletown and Islay
malts. The blending is
done in a large vat by
rotating paddles and by
blowing compressed air
from the bottom.
 Difference between Scotch & Irish
Whisk(e)y
• Malting:- In Scotch whisky, malted
barley is dried over peat fires but in Irish
whiskey malted barley is dried in closed
ovens. Thus the Irish does not have
smoky flavor while Scotch has.
• Distillation:- Scotch whisky distilled
only two time in patent still method
while Irish whiskey distilled three times
in pot still method.
• Ageing:- By Irish law Irish whiskey is
matured for five years where as Scotch for
at least three years in cask.
• Spelling:-Scotch whiskey spelled without
`e’ but Irish has.
 Types of Scotch whisky
• Single malt:-Single malt Scotch
whisky is so called because it consists
strictly of malt whiskies from a single
distillery. These must not contain any
whiskies from other distilleries and it
must be distilled in copper pot stills.
• Pure malt:-Pure malt whisky or vatted
malt is a blend of malt whiskies from
different distilleries. The term “Pure
Malt” was coined to suggest exclusivity
but it really just means that the bottle
contains no grain whiskies. Clearly all
Scotch malt whiskies are by definition
• Blended version:- Blended Scotch
whisky accounts for the majority
of the Scotch that is consumed.
Blends are created from many
different malt whiskies and grain
whisky. Typically there would be
about 80% grain and 20% malts in
a blend with as many as 20 (but
usually less than 15) different
malts being used.
Types of Irish Whiskey
• There are two different types of Irish
whiskey, malt whiskey distilled in a
traditional manner in pot stills and grain
whiskey made in modern distilleries using
patent stills. Over 90 percent of all whiskey
consumed is a blend of pure malt whiskey
and grain whiskey.
As a rule of thumb the more expensive
the whiskey the higher the percentage of
malt.
Sample Brand Names of whisk(e)y

Scotch:- JOHNNY WALKER J & B RARE

• HIGHLAND PARK PASSPORT
CHIVAS REGAL GLENFIDDICH
IRISH

ALLMAN`S JOHN JAMESON & SON

BUSHMILLS TULLAMORE DEW
CONNEMARA PADDY
 Research
Objective
• To provide an overview over whiskey
market
• To know the preference or appreciation
of Whisk(e)y by consumers.
• Awareness of consumers about the
intricacies of Whisk(e)y.
• Comparative consumption of
Whisk(e)y brands
Field work
Hotels:- Eros Intercontinental,
Claridges, MBD Radisson, The Taj
Mahal, The Ashoka etc. as well as Bars,
Pubs, Discotheques viz. The Supper
Factory, Q’ba, 100 degree etc.
Scotch whisky at its best
• A. The International Market Distribution of
Bottled-In-Scotland Malt Whisky:
• UK - 19%
• REST OF EUROPE - 17%
• USA - 16%
• ITALY - 15%
• FRANCE - 14%
• GERMANY - 7%
• REST OF WORLD - 12%
The Top Ten Markets in 2000 for Scotch
Whisky (malt and blended) in dollar values
were:
• USA - $426 million
• FRANCE - $371 million
• SPAIN - $320 million
• JAPAN - $191 million
• GREECE - $153 million
• SOUTH KOREA - $147 million
• TAIWAN - $141 million
• GERMANY - $124 million
• THAILAND - $118 Million
• ITALY - $109 million
 Comparison
Name of the Popular Scotch Popular Irish
hotel
The Grand, New Brand
Glen Fiddich Brand
Jamesons &
Delhi
Welcome Marriot Chivas Regal Sons
Jamesons &
The Tajmahal Jhonnie Walker Sons
Jamesons &
Radisson MBD (blue)
Jhonnie Walker Sons
Old Bushmills
Hyatt Regency (black)
Glenmorangie Old Bushmills
The Imperial Jhonnie Walker Jamesons &
(black) Sons
Comparative Consumption
80%
80%
70%
60%
50%
40%
30% 20%
20%
10%
0%
Consumption % of Scotch Whisky namely
Johnnie Walker 80%
Chivas Regal 20%
Comparative Consumption
70%

60%

50%

40% Jameson
30% Bushmill

20%

10%

0%
Consumption % of Irish Whiskey namely
Jameson & Sons 70%
Bushmills 30%
 Amazing Surveyed Facts
• Unlike our assumption most of the
consumers know the difference between
the two.
• Most of them are aware of the brands they
are consuming.
• Whisk(e)y is consumed by brand and not
by its type.
• Cost of Whisk(e)y plays a negligible role
when consumers are considered i.e.
consumers.
Why?
• Popularity is the main aspect that
increases the consumption of Johnnie
Walker and Jameson & Sons.

• Marketing of Scotch whisky is another

aspect that increases its consumption.
Conclusion
• Scotch whisky is preferred over Irish
whisky
• Scotch whisky is cheaper than Irish
whisky
• The elite class clientele consumes
Scotch whisky
• CHIVAS REGAL & J.W. are the
dominating brands regarding consumption
of Scotch Whisky

• Jameson & Bushmills are consumed most

regarding Irish Whiskey

• Most of the Irish whiskey consumers as

well as Scotch whisky consumers are
aware of the difference between the former
and the latter ones
Last but not the
least
Alcohol
consumpt
ion is
injurious
to health