Web 2.0
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byTroy A n g r i g non w it h Nick Kel let,
Gary Ralston, Ean Jackson, & Matthew Fessenden
Strategies and Lessons for Business Leaders
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Introduction
What is Web 2.0?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Is it REAL or it is all just HYPE?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Why is this happening now?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Isn\u2019t this just BUBBLE 2.0?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
How do you apply Web 2.0 thinking to YOUR business?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Warning! Construction Ahead!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 What do you do on MONDAY morning?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Acknowledgements. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 End Notes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
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W\ue005\ue000t i\ue00a W\ue002b 2.0? W\ue005y \ue001\ue008 I c\ue000\ue009\ue002? W\ue005\ue000t \ue001\ue008 I \ue001\ue008 \ue000b\ue008\ue00bt it?
Introduction
As you read this, industries are being disrupted. Yours May Be Next.
You need to understand what is happening so that you can lead your
organization success\ue00aully in these times o\ue00a turbulence.
The classi\ue001ed advertising industry is collapsing; the public relations industry is undergoing a radical make-over; the newspaper and media landscape is being turned upside down by the social media movement; the hundred year old telephone business is facing its largest threat ever\u2026and losing; the global auctions industry has already been up-ended.
ThIs Is jusT for sTarTers.
The purpose of this manifesto is to introduce you to Web 2.0 principles and concepts so that
you may help your organization formulate a Web 2.0 strategy to address this next \u201csea change\u201d.
\u201c We believe the \ue005rst ten
years o\ue00a commercial
Internet were a warm
up act \ue00aor what is about
to happen.\u201da
Morgan Stanley/Mary Meeker
October 2\ue008\ue0085
\u201c\u2026we must act quickly
and decisively\u2026 The next
sea change is upon us.\u201db
Bill Gates
October 2\ue008\ue0085
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| Upload Date: | 03/02/2009 |
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