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Checklist For Successful Custom Signs In TheNew Year
Adjust Your Professional Image With ACustom Sign In The New Year
The New Year is upon us, and every year people express their desiresfor improving themselves in the year to come. These resolutions ofteninclude improvements in image, whether through weight loss, hairstyles, or something else that can change the way people are seenthrough the eyes of others. People are also quick to promise changeswithin their professional lives, finding new ways to bring in business orcreate better marketing strategies.One way to increase your business's name recognition and marketyour company is by designing a new
custom sign
. Sometimes justfinding a new way to promote yourself is all you need to remind othersof how much you have to offer. When designing your custom sign besure to include the points on the following checklist to give yourself acustom sign that will bring nothing but positive changes to yourbusiness in the year to come.
Create A Custom Sign With High VisibilityLettering
There is virtually no point in ordering and investing in a new customsign if no one can read it due to small or unclear lettering. In order toachieve a high degree of readability, be sure to choose lettering that islarge enough to see from a few hundred feet away. Typically, letterswith a 10" height get maximum visibility, but whatever size you thinkyou need, go up at least one size. Even an inch can make a differencewhen it comes to viewing your custom sign.Along the same lines is the font you use on your custom sign. Avoidcurvy, script lettering on your custom sign; even though it may lookpretty, it is very difficult to read, especially from a distance or at highspeeds. You want passing motorists to notice your custom sign, sochoose a lettering style that leaves no doubt as to what your businessoffers. It is a good idea to stand back as far as you can and read yourproof before sending it to production. It is an even better idea to getsomeone else to read your custom sign for you without knowing what
 
you are trying to say in advance. While design is important in customsigns, visibility is definitely an example of 'form follows function'.
Use Interesting Colors With Contrast OnYour Custom Sign
Not allcustom signsneed color to be attractive and appealing. Manysigns use black on white or white on black for a contemporary,professional look. However, market research shows that using at leasttwo different colors increases retention of an image, so while you dowant people to notice your custom sign, you also want people toremember it.Avoid using colors that are so close in shade or tone that they blendinto each other, such as gray on black or green on dark blue. Even if you use white on black, at least your are providing contrast in yourcustom sign. Contrast is essential to grasping the text on your customsign because it awakens the eye rather than fatigues it and allowspeople to focus instead of search for a message. This may sound likeover-thinking something small, but consider that viewers have only 31/2 seconds to read a sign - you want to make those few secondscount as much as possible.Using a border around your custom sign in a contrasting color, such asblack around a white background, also provides an opportunity foryour custom sign to pop out. This simple addition to your custom signbrings viewers directly to your message and also increases memoryretention.
Provide Graphics On Your Custom Sign
An image or logo on your custom sign that helps brand your companynot only adds personality and originality to your business, it also givespeople a mental association. Think about it - when giving directions,don't you almost always use a sign as a landmark? And doesn't thatsign usually have a graphic on it that you mention? Images along withtext make for memorable custom signs. And adding a photograph toyour custom sign is even more effective in allowing readers toremember your business, and it is just as easy to add to your customsign as any other image.
Keep Your Custom Sign Short And Simple
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