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INTRODUCTION
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INDIGO a Gurgaon based airline company has emerged as a big challenger in India's aviation industry, taking on deep-pocketed industry leaders Jet Airways and Kingfisher Airlines.
In 2009-10 , when most airlines were in the red, Indigo announced a Rs. 550 crore profit on a turnover of Rs. 2,664 crore with a market share of 17.3% ..
FOSTIIMA B-SCHOOL
3/8/2013
What were its core competencies, key success factors and internal strengths that lead Indigo where it is now?
FOSTIIMA B-SCHOOL
3/8/2013
untapped International sectors should be explored Growing demand for low cost airlines Increase the frequency of existing routes Increase of long haul aircrafts as per demand
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Continued.
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THREATS:
Increase in low fare competition Fluctuating oil prices Least profitable industry losses of $4.7 billion in 2009
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like Rakesh Gangwal, Rahul Bhatia and many more. Right systems, right processes and competitive cost structures. Network built over the years.
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WEAKNESSES
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Lowest fare
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Concentrating
on what CUSTOMER wants such as on-time departures, clean aircrafts, good and clean flying experience
On time smart moves by the company Order for 100 Airbus planes at the Paris Air show in 2005
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Innovative ideas to sustain low fare competition Acquired prestigious hanger number 1 at the Delhi airport
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POSITIONING OF INDIGO
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ALTERNATIVE STRATEGIES
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Building customer relationship management through club membership program and providing discounts to regular customers Indigo is concentrating only in domestic passenger flights. However, it can also extend its services to the cargo market and chartered flights
Collection of MIS data for more precise forecasting and implementation of the strategies based on those data
FOSTIIMA B-SCHOOL 3/8/2013
OPPORTUNITIES: Apart from economic downturn people prefer airlines to save time
One of the major competitor Kingfisher airlines is out of the game
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Continued.
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THREATS: Increasing fuel prices 25% share of Jet airlines and 50% of Board of members are acquired by Itihad which may give a strong competition to Indigo
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3/8/2013
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Thank you.
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