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Table Of Contents

1 THE DESIGN
2 THE MARKET—Who are your readers?
3 CONCEPT—Making a Concept-Sheet
4.1 TITLE
4.2 ATTRIBUTION
4.3 THE ABSTRACT
4.4 INTRODUCTION
4.5 METHOD
4.6 RESULTS
4.7 DISCUSSION
4.8 CONCLUSION
4.9 ACKNOWLEDGEMENTS
4.10 REFERENCES
4.11 FIGURES
4.12 APPENDICES
5.1 The parts of speech
5.2 Sentence structure
5.3 Phrases and clauses
5.4 Compound sentences
5.5 Complex sentences
5.6 “that” and “which”
6 DETAIL II: Spelling
7.1 The full stop, or period
7.2 The comma ,
7.3 The semi-colon ;
7.4 The colon :
7.5 The exclamation mark !
7.6 The question mark ?
7.7 The hyphen -
7.8 The dash —
7.9 The quotation mark “ ”
7.10 The apostrophe ’
7.11 Italics italics
7.12 Parentheses ( )
7.13 Brackets [ ]
8.1 Be clear
8.2 Write from an appropriate design
8.3 Define everything
8.4 Avoid empty words
8.5 Revise and rewrite
8.6 Do not overstate, over emphasise or apologise
8.7 Avoid being patronising, condescending or eccentric
8.8 Use appropriate language
8.9 Good first sentence
8.10 Seek helpful examples and analogies
8.11 Linking sentences
8.12 Observe good writing
8.13 Finally…
9 FURTHER READING
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Ashby Paper V6

Ashby Paper V6

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Published by ratchagar a

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Published by: ratchagar a on Mar 09, 2013
Copyright:Attribution Non-commercial

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03/09/2013

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