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Table Of Contents

the main issue: universality and variation in metaphor
components of the cognitive linguistic view of metaphor
metaphor in the body
metaphor in the brain
metaphor in thought
metaphor in language
the case of emotions
the event structure metaphor
time
inner life
which metaphors are universal, and why?
Cross-Cultural Variation
congruent metaphors
alternative metaphors
preferential conceptualization
unique metaphors
Within-Culture Variation in Metaphor
the social dimension
the ethnic dimension
the regional dimension
the style dimension
the subcultural dimension
the diachronic dimension
the developmental dimension
the individual dimension
breaking down the boundaries of dimensions
source and target
the relationship between source and target
mappings
entailments
blending
metaphor variation: where are we now?
the expression of the same figurative meaning
the expression of abstract meaning across languages
how do our four questions get answered?
Metaphor in Social–Physical Reality
how can conceptual metaphors be realized in social practice?
american studies and cognitive science
metaphorical aspects of american culture
individual variation in metaphor
metaphor at the heart of american culture: life as a show
what does this mean for the study of american culture?
toward a new cultural studies
Metaphors and Cultural Models
central metaphors and cultural models
does metaphor reflect or constitute cultural models?
how do cultural models emerge?
Causes of Variation in Metaphor
differential experience
differential cognitive preferences and styles
metaphorical creativity
creativity through blending
differential application of universal creative processes
Culture, Coherence, Conflict
metaphor and culture
coherence
conflict
universality and variation in metaphor: the overall picture
References
Index
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92354Kovecses-Metaphor in Culture

92354Kovecses-Metaphor in Culture

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Published by imeonahtrab
metaphor, language, culture, theory
metaphor, language, culture, theory

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Published by: imeonahtrab on Mar 09, 2013
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06/27/2014

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