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Google AdWordsUpgrading to Enhanced Campaigns

Google AdWordsUpgrading to Enhanced Campaigns

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Published by Vasco Marques
http://www.vascomarques.net/
http://www.vascomarques.net/

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Categories:Types, Business/Law
Published by: Vasco Marques on Mar 09, 2013
Copyright:Attribution Non-commercial

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03/09/2013

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Google AdWordsUpgrading to Enhanced Campaigns
© Copyright 2013. Google is a trademark of Google, Inc.All other company and product names may be trademarks of the respective companies with which they are associated.
Upgrading toEnhanced Campaigns
Powerful BiddingSmarter AdsAdvanced Reporting
 
Google AdWordsUpgrading to Enhanced Campaigns
© Copyright 2013. Google is a trademark of Google, Inc.All other company and product names may be trademarks of the respective companies with which they are associated.
1. What Are Enhanced Campaigns? .............................................................................................................. 1Benefits of Enhanced Campaigns ............................................................................................................. 2Detailed Changes in Enhanced Campaigns ............................................................................................. 22. Plan Your Upgrade to Enhanced Campaigns .......................................................................................... 3Ensure You Have Access to All Your Accounts ........................................................................................ 3Review the AdWords Tools ......................................................................................................................... 4Learn About Mobile Bid Adjustments ....................................................................................................... 4List All Your Campaigns and Target Devices ............................................................................................ 4Identify Matching Campaigns .................................................................................................................... 5Select the Upgrade Flow for Each Campaign........................................................................................... 63. Upgrade Each Campaign ............................................................................................................................ 7Simple Upgrade Flow .................................................................................................................................. 7Bulk Upgrade Flow with AdWords Editor ................................................................................................. 9Post Upgrade Steps ................................................................................................................................... 10Merge Flow ................................................................................................................................................. 12Step 1: Select the Primary Campaign .................................................................................................. 13Step 2: Merge Campaign Settings........................................................................................................ 13Step 3: Upgrade the Primary Campaign ............................................................................................. 15Step 4: Merge Ad Groups ...................................................................................................................... 15Step 5: Merge Keywords ....................................................................................................................... 16Step 6: Merge Placements and Audiences (For Display Network Ads) .......................................... 17Step 7: Merge Ads .................................................................................................................................. 18Step 8: Merge Extensions ..................................................................................................................... 18Step 9: Merge Conversion Tracking..................................................................................................... 20Step 10: Set the Mobile Bid Adjustment for the Primary Campaign .............................................. 20Step 11: Delete the Secondary Campaign .......................................................................................... 20Step 12: Merge Campaign Budgets ..................................................................................................... 21

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