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FOR IMMEDIATE RELEASE: March 3, 2009MFP News – 759 Client Contact: Jane MonastMohawk Fine Papers518.233.6732MonastJ@mohawkpaper.comAgency Contact:Pam WilliamsWilliams and House860.675.4140pwilliams@williamsandhouse.comMohawk Fine Papers Has Purchased the SMART Papers PremiumUncoated Writing, Text and Cover BrandsMohawk also named exclusive marketer of SMART’s premium castand matte coated papers through traditional paper distributionchannels.Highlights:
Mohawk to manufacture and sell well-known SMART uncoatedbrands: Pegasus; Carnival; Synergy; Passport; Genesis; MagnaCarta; SMART Brights; Feltweave; Nekoosa Linen, 25% Cotton,Bond; Skytone; Solutions; and Proterra.
Mohawk named exclusive marketer for SMART’s premiumcoated papers, Kromekote® and Knightkote®, to traditionalpaper distribution companies and graphic designersworldwide.
[Cohoes, NY] – Mohawk Fine Papers Inc. announced today it has purchased thepremium uncoated writing, text and cover brands from SMART Papers of Hamilton, Ohio. The purchase includes the Carnival, Passport, Genesis,Synergy, Pegasus, Magna Carta, Solutions, Feltweave, Nekoosa, Proterra,Skytone, and SMART Brights brands and will make Mohawk the largestsupplier of premium papers in North America.Mohawk will also become the exclusive marketer of SMART’s Kromekote andKnightkote brands to traditional paper distribution companies and graphicdesigners worldwide. The companies are working together to smoothly transition manufacturingand sales of all uncoated products within the next 30 days.SMART Papers will continue to manufacture Kromekote and Knightkote brands
 
in its Hamilton, Ohio facility and will also continue to sell to strategic accountsworldwide, including specialty converters, original equipment manufacturers,label manufacturers, laminators, gift and box wrap printers, and greeting cardcompanies.- more -According to Thomas D. O’Connor, Jr., Mohawk’s chairman and CEO,“Mohawk’s acquisition of the SMART Papers franchise is a strategicopportunity for Mohawk and its merchant customers. We are committed todeveloping the writing, text and cover franchise and expanding on SMART’sstrong commitment to the digital market. These opportunities, coupled withsuch legendary brands as Kromekote, Carnival and Nekoosa will allow us tooffer the strongest premium paper franchise in the world. In addition, becauseof efficiencies gained over the past decade, we will quickly incorporate thesetons into our system and continue to provide world-class quality and customerservice.”“I agree that today’s news positively changes the business model and themarketplace for premium printing papers in North America,” says TimNeedham, chairman of SMART Papers. “Mohawk is well respected as a world-class sales and marketing organization to the global paper merchantcommunity for premium papers. They can now bring an unmatched offeringof premium coated and uncoated papers to their strong and loyal customerbase.”
About Mohawk Fine Papers
Recognized for its technical innovation and environmental focus, Mohawk FinePapers Inc. manufactures premium printing, writing and digital paper.Signature grades include Strathmore®, Mohawk SuperfineTM, BeckettConcept®, Beckett Expression®, BriteHue®, Via®, Mohawk Color Copy®,Mohawk Digital Papers and proprietary Inxwell® products, Navajo®, andOptions®. Mohawk engineers its papers to provide optimal performance forsheetfed, web and digital printing.Uses for Mohawk papers include corporate reports, corporate identitysystems, high-end brochures, packaging and everyday communication forbusinesses of all sizes and types. Mohawk digital papers are also used in on-demand photo books, personalized direct mail and custom packaging.Mohawk offers reams and envelopes through its ecommerce site atStrathmore.com.A certified woman-owned business enterprise and leader in environmentalstewardship, Mohawk is the first U.S. paper mill to offset 100% of its electricitywith renewable windpower and the first U.S. premium paper mill to shifttoward carbon neutral production. Also offered are recycled papers certifiedby Green Seal and papers certified to the Forest Stewardship Council’s (FSC)standards by SmartWood, a program of the Rainforest Alliance. FSCcertification ensures responsible use of forest resources.©1996 Forest Stewardship Council A.C. SW-COC-000668
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