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Fadi is brought to you by:
2101, Dusit Dubai - UAE Tel: +9715 5 FADI 123 (3234123)Email: fadi@khater.orgBlog:http://www.telecomadvertising.com/  • A well organized individual, with a slight drift towards creativity and out of the box thinking• Far sighted with an eye on the big picture, experienced in discipline, time management, andresolving conflicts• A well founded advertising/marketing agent with an inquisitive mind, and willingness tocontinuously learn & build on ideas of others• A well cultured individual, who seeks to work in teams effectively and is willing to meet andeffectively interact with new people
Work Experience
Marketing & communications stream leader at du Dubai-UAE - July 2008 till present
· Setting up and leading a marketing and communications department for a new entity under the duportfolio (strictly confidential at this stage)
Senior consultant at Delta Partners Dubai-UAE - July 2007 till July 2008
· Managed the development of Zain (the new MTC brand) identity elements, guidelines,communications, strategy, and post launch research· Developed the process for Zain global brand management through a centralized branding andcommunications department· Worked on transitioning the MTC brand to Zain and transfering existing brand equity in Bahrain,Iraq, Jordan, Kuwait, and Sudan· Managed the brand launch strategy, architecture, services communication platform, and overallcommunication deliverables for Zain in KSA· Managed the transition strategy, workplans and roll out for re-branding Celtel into Zain across 15African countries· Ensured alignment between the Zain Group Commercial team, all communication agencies, andindividual operators in the Middle East
Communication Director (Previously Supervisor) at Leo Burnett Dubai-UAE – August 2005 till July2007
· Responsible for handling all the advertising for the du telecom account· Led the agency pitch for the du business· Developed the launch strategy, the launch communication campaign, and the overall brandcommunication architecture for the du brand and services roll-out in coordination with du seniormanagement, Booz Allen Hamilton, other telecom consultants; in addition to du’s media, PR, online,events, and retail partners· Worked on developing the du - Leo Burnett relationship processes, in addition to interviewing,recruiting, and providing a telecom communication induction for the Leo Burnett team working ondu· Assisted in managing The Executive Office account for 3 months
 
Senior Account Manager (Previously Manager) at JWT-Bahrain – May 2004 till August 2005
· Worked on the MTC-Vodafone account· Managed the brand in Bahrain coordinating with the Vodafone Global and MTC Kuwait in alldisciplines· Launched a multitude of service offerings (most prominently MTC-VF repositioning, 3G roll out,and Postpaid launch)· Was involved in pitching for BIC (F1 Bahrain), Qatar Airways, Solidarity Insurance, Stratum andGVCA· Developed a comprehensive knowledge in Advertising, PR, Media, CRM, Online, and Production
Account Executive (Previously Jr. Executive) at Leo Burnett Riyadh-KSA – July 2002 till May 2004
· Managed the Corporate, Fixed Line, and Internet divisions of Saudi Telecom reporting directly tothe Account Director· Participated in the STC integrated communication plan with LB regional management (anintegrated holistic campaign and strategy to position and promote the STC mother brand and all subbrands for the upcoming two years)· Learned the basics and beyond of advertising, discipline and integrity, in addition to marketingstrategy, planning, organizational, presentation, communication, and negotiation skills· Attained a respectable position in telecom advertising
Editor-in-Chief & Business Manager of “Perspective”-AUB – 2000 till 2002
· Co-founded and launched “Perspective” the business student society’s online newsletter throughadvertising and PR· Was responsible for raising funds for persistence, writing and editing business articles, andmanaging the publication· “Perspective” deals with the latest developments in the business world, as seen by the university’sbusiness students
Co Founder of Entrepreneurship Club-AUB – 2000 till 2002
· Co- founded the AUB Entrepreneurship Club, which aims to introduce Entrepreneurship to Lebanonwidening the job market and preventing “Brain Drain.”· Attend the MIT Global Start-up Workshop in Australia, amongst 130 international students from MIT,Harvard, Stanford and other international universities to launch and sustain an annual Business PlanCompetition in Lebanon
Education
Telecoms Mini MBAInforma TM 2006
I attended this intensive program covering telecom related technology, industry analysis andforecasts, leadership, management, finance, marketing, along with other telecom experts fromaround the globe. The programme ended with applying for a telecom license which I was awardedwith due to an exceptional marketing strategy. I was also Invited to co-write the some modules for amarketing telecom Mini MBA that will be offered in London.
Business Administration/BBA-GPA 3.5 American University of Beirut 1998-2002
Here I have acquired the social attributes for a successful life. I learned the fundamentals of thebusiness world and an extended knowledge of marketing, advertising, management, accounting &finance, in addition to extra elective courses in marketing, technology management,entrepreneurship, e-business and finance.
 
Additional Information
Computer Skills
Experienced user of general Internet applications, Microsoft Office, Lotus Notes,and Lotus SmartSuite (PC and MAC)
Professional Memberships
Business Students Society, The Entrepreneurship Club, IC Alumni, AUBAlumni, Telecom MBA Alumni
Hobbies
Web 2.0 (Social networking, Blogging, online participation) Swimming, and Table Tennis
Languages
Native Arabic, Fluent English, Minimal Operational Knowledge of French
Workshops I Attended
 Marketing Converging Telecoms- London,3GSM World Congress Cannes, MIT Global Start-up Workshop – Melbourne, Business Plan Preparation, Career Development, WritingInspiring Creative Briefs, A new World Order - (Holistic Advertising), Negotiation & PresentationSkills, and several advertising-specific training modules.
Workshops I Presented
I gave a workshop on Telecom advertising for 16 Leo Burnett offices acrossCentral and Eastern Europe, I gave a workshop about advertising on the mobile phone in the MenaCristal ad festival, I gave a lecture on advertising telecom operators at EMDI univesity
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