Press Release Grade27

out of

100

2009-03-03 11:12:34HubSpot Internet Marketing

Link to this report:Press Release Grader Report: TwilioLove it? Hate it? PleaseGive us your feedback

General StatisticsWord count

749

Sentences

Link count

Readability (minimum education needed)

Undergraduate Degree

Content Suggestions

Contact Information

Press releases should contain contact information such as a phone number and email addressThis release contains the following phone numbers:

415-944-1062

This release contains the following contact email addresses:

press@twilio.com

jobs@twilio.com

press@twilio.com

About Company

A standard practice when authoring press releases is to include an About section at the bottom of the release. Following this convention makes it easierfor those interested in information about the organization mentioned in the release to ﬁnd it.An

About Twilio

section was found in the release

Company Link

For a press release to have maximum value from a Search Engine Optimization (SEO) perspective, it should contain a hyperlink to the main website of the company.A link to

http://www.twilio.com

was found in the release

End of Content Marker

It is a standard practice of press releases to include special text at the end of the body of the release. This is usually ### (three pound signs) at the end of the text. This can be either ### or -30-. This special text is used by press release submission software to recognize where the ofﬁcial release ends.This release contains a valid end of content marker

Gobbledygook Words

This release contains

words that are considered gobbledygook (they're overused and lack speciﬁc meaning). For more information aboutGobbledygook words, read"The Gobbledygook Manifesto"by David Meerman Scott, by David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the hit new book World Wide Rave.The following gobbledygook words were found:

commitment

focused on

innovative

real-timeLink AnalysisPositionTarget Page TitleLink Text

1: Bottom (81%)Founders Fundwww.foundersfund.comThe ﬁrst link in the release is located about 81% into the content. It is usually a good idea to get a link to your website earlier in the release.

Press Release Analysis for Free | Press Release Graderhttp://pressrelease.grader.com/graderelease.php1 of 43/3/09 8:13 AM

Link Count

Press releases should contain 3 or more links to get the maximum SEO beneﬁt.This press release only contains

link(s).

Link Text With Keywords

Press releases should generally contain one or more links that use anchor text incorporating relevant keywords.No links with appropriate keyword-based link text were found.

Gobbledygook Analysis

Gobbledygook Words

This content contains

words that are considered gobbledygook (they are overused and lack speciﬁc meaning). For more information aboutGobbledygook words, read"The Gobbledygook Manifesto"by David Meerman Scott, bestselling author of The New Rules of Marketing & PR and thehit new book World Wide Rave.The following gobbledygook words were found:

commitment

focused on

innovative

real-timeAdditional Resources

Link to article:Press Releases: Which Of These Rookie Mistakes Are You Making?LinkedIn Group:Join the Pro Marketers group on LinkedIn

Word Cloud (size of word indicates frequency, words are clickable)

advanced

applications

brands

build

business

california

capacity

capital

cloud

communications

companies

company

computing

contact

creator

customers

danielle

developers

earth911

electronic

enterprises

excited

expand

ﬁnancing

ﬁrm

foundation

founders

foundersfund

founding

francisco

frontier

fund

grow

help

in-house

include

information

infrastructure

institutional

into

investor

it’

kapor

lead

leading

led

lotus

market

markets

mitch

mitchell

morrill

mozilla

music

only

others

our

overpay-as-you-go

phone

pioneer

platform

powerful

press@twilio

real

reliability

sanservice

services

simple

social

successful

technology

telecom

telecommunications

telephony

twilio

twilio’

venture

voice

web

will

worlds

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Content Analyzed

FOR IMMEDIATE RELEASE

CONTACTDanielle MorrillTwilio Inc.415-944-1062press@twilio.comhttp://twilio.com

Founders Fund and Mitchell Kapor Lead Financing of Twilio’s Cloud Telecom Platform

Twilio raises institutional funding led by Founders Fund and Mitchell Kapor to advance their simple, powerful, pay-as-you-go telephony infrastructureservice and expand into new markets.

San Francisco, CA (March 2, 2009)

– Twilio (www.twilio.com), provider of the simple, powerful pay-as-you-go telecommunications service in thecloud, today announced that it has secured institutional financing led by San Francisco based venture capital firm Founders Fund(www.foundersfund.com) and computer industry pioneer Mitchell Kapor (www.kapor.com). Twilio's platform allows developers to build advancedvoice applications that scale automatically as they grow, paying for capacity only when it's needed. Twilio will use the funds to continue advancing itstelephony infrastructure service and push further into enterprise and vertical markets with expanded sales and marketing.“Twilio is thrilled to work with the Founders Fund and Mitch Kapor, investors and founders of some of Silicon Valley’s most successful technologycompanies,“ said Twilio co-founder and CEO, Jeff Lawson. “Their commitment to Twilio and the vision of simplifying telecom will allow us to expandour platform and roll it out to more customers, more quickly.”“We believe Twilio’s platform will revolutionize communications, bringing advanced telecom functionality to a broad set of developers, applicationsand companies,” said Dave McClure, who led the financing through the Founders Fund angel investment program. “It’s refreshing to see a companywith such a clear purpose, addressing real problems with a revenue-generating solution. We’re excited to help them accelerate their plans.”“The Twilio team has merged the worlds of cloud computing, web services, and telecom in unprecedented ways,” said Mitchell Kapor, seed capitalinvestor, creator of Lotus 1-2-3, chairman of the Mozilla Foundation and founder of the Electronic Frontier Foundation, among others. “I’m excited tohelp Twilio grow, and explore the range of opportunities in this exciting intersection.”Since it’s launch in late November 2008, Twilio has amassed a base of over 1,500 developers, with applications representing Fortune 500 brands,leading social media websites, independent software vendors and more. Customers include Sony Music, a world leader in music entertainment;Earth911, the top environmental information resource; and Tumblr.com, the leading Tumblogging service. Brands benefiting from Twilio’s technologyinclude Heineken, Cheetos, Exxon/Mobile, and Roundup Weed Killer. “With Twilio, we replaced in-house IVR [Interactive Voice Response] systems behind our 1-800-CLEANUP recycling hotline,” said Earth911 ITDirector, Tony Ash. “The 1-800-CLEANUP phone number is printed in over a billion consumer products nationwide, so reliability and speed to marketwere critical. With Twilio, we went from prototype to production in weeks, and significantly increased reliability while reducing costs over our previousin-house implementation.”For more information about "Founders Fund and Mitch Kapor Lead Financing of Twilio’s Cloud Telecom Platform", contact press@twilio.com or visitwww.twilio.com. Twilio is currently hiring UI/UX, web, and backend developers. Interested candidates should email resumes to jobs@twilio.com.Contact:Danielle Morrill548 Market St #14510San Francisco California 94104press@twilio.com415-944-1062# # #

About Twilio Inc.