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RBS Hero Honda Motors Limited Final Submission

RBS Hero Honda Motors Limited Final Submission

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Published by joy_dh
Analysis of Hero Honda from Resource Based Strategy viewpoint
Analysis of Hero Honda from Resource Based Strategy viewpoint

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Categories:Types, School Work
Published by: joy_dh on Mar 03, 2009
Copyright:Attribution Non-commercial

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02/06/2013

pdf

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original

 
 
Resource
 
Based
 
Strategy
 
Project 
 
HERO
 
HONDA
 
MOTORS
 
LTD
 
Submitted to:
Prof. Manoj Thomas
Group
 
Members:
 
Satadru
 
Bagchi
G08
 
 –
 
088
 
Soumitra
 
Dhali
 
 –
 
G08
 
 –
 
090
 
 
2 
Contents Page
1. Introduction1.1. Hero Honda Group & Hero Honda Motors Ltd. 3 1.2. Two - Wheeler Industry in India 41.3. Strategic Intent of HHML (Vision & Mission) 101.4. Key Milestones 112. Resource Analysis2.1. Financial Resources 132.2. Physical Resources 162.3. Human Resources 172.4. Technological Resources 192.5. Reputation 202.6. Leadership 222.7. Value Chain Analysis 242.8. Slack 292.9. Stretch & Leverage of the Resources 303. Corporate Parenting & Critical Success Factors: Hero Group 344. Competitive Advantages of HHML 355. References 37
 
3
1. Introduction1.1. Hero Honda Group & Hero Honda Motors Ltd.
"Hero", the brand name symbolizing the steely ambition of the Munjal brothers, came intobeing in the year 1956. From a modest manufacturer of bicycle components in the early1940's to the world's largest bicycle & two-wheeler manufacturer today (Hero Honda MotorsLtd. was started in the year 1984 as a JV between Hero Group & Honda Motors, Japan), theodyssey was fuelled by one vision - to build long-lasting relationships with everyone,including workers, dealers and vendors. This philosophy has paid rich dividends through theyears.Hero, a name synonymous with two-wheelers in India is today a multi-unit, multi-product,geographically diversified Group of companies. Through fully integrated operations, grouproll its own steel, make critical components such as free wheels for their bicycles, and havethe foresight to simultaneously diversify into myriad ventures, like product designing, ITenabled services, finance and insurance, just to name a few.Like every success story, Hero's saga contains an element of spirit and enterprise; of achievement through grit and determination, coupled with vision and meticulous planning.Throughout its success trail, the Hero Group and its members have displayed unwaveringpassion of setting higher standards for themselves and delivering simply the best to theircustomers."Engineering Satisfaction" is the prime motive of the Hero Group and it has become a way of life and a part of the work culture of the Group. This is what drives the Group to seek newervistas, adopt faster technology and create quality driven products to the utmost satisfaction of customers, partners, dealers and vendors.From now on, we would mean Hero Honda Motors Ltd. whenever we state either “HeroHonda” or “HHML” and the Hero Group in totality when we state simply “Hero”.

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