Wikipedia describes an ecosystem as follows:
‘An ecosystem is formed by the interaction between all organisms and the abiotic environment within a certain geographical or otherwise defined entity. The term ecosystem was introduced by English botanist Arthur Tansley in 1935 and developed by American ecologist Eugene Odum.Examples of ecosystems are a forest, but also the whole earth. Some even consider a pot plant to be an ecosystem. Parts of an ecosystem are individual plants, animals and micro-organisms and the complex which they form, for example in the form of livingcommunities and populations. People often see ecosystems as dynamic and functional entities.’
The Internet is actually an ecosystem. It is an ecosystem which consists of a communitywhich is connected online, formed by end users, developers, suppliers and distributors.They use each other’s strong points, complement and strengthen each other to createadded value together for other end users (for example: clients or fans). As a company, organisation or brand you should be a part of the entire internetecosystem. Even more so when you wish to have a better chance of being embraced bythe end user or the (future) fan or client. In addition, as a company, organisation or brandyou must realise that you exist thanks to content (intellectual property) and that you offerfunctionality and are data. The content is distributed via the various user interfaces of theweb, the social channels, the (mobile) apps and the open APIs or interfaces wheredevelopers can develop their functionalities themselves.
CONTENT OVERVIEW A short overview of the content of this documentwhere an insight is given and trends are signalledon the aspects below. A number of trends areindicated with each of these aspects.1.Vision2.Strategy 3.Execution4.Value