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Table Of Contents

Core Competencies and Strategy
Customers: Their Relationship to Business- Level Strategies
Effectively Managing Relationships with Customers
Who: Determining the Customers to Serve
Market Segmentation
What: Determining Which Customer Needs to Satisfy
How: Determining Core Competencies Necessary to Satisfy Customer Needs
The Purpose of a Business-Level Strategy
Types of Potential Competitive Advantage
Competitive Scope
Types of Business-Level Strategies
How to Obtain a Cost Advantage
Value-Creating Activities for Cost Leadership
Cost Leadership Strategy: Competitors
Cost Leadership Strategy: Buyers
Cost Leadership Strategy: Suppliers
Cost Leadership Strategy: New Entrants
Cost Leadership Strategy: Substitutes
Cost Leadership Strategy (cont’d)
Differentiation Strategy
How to Obtain a Differentiation Advantage
Value-Creating Activities and Differentiation
Differentiation Strategy: Competitors
Differentiation Strategy: Buyers
Differentiation Strategy: Suppliers
Differentiation Strategy: New Entrants
Differentiation Strategy: Substitutes
Competitive Risks of Differentiation
Focus Strategies
Focus Strategies (cont’d)
Factors That Drive Focused Strategies
Competitive Risks of Focus Strategies
Integrated Cost Leadership/ Differentiation Strategy
Integrated Cost Leadership/ Differentiation Strategy (cont’d)
Flexible Manufacturing Systems
Information Networks
Total Quality Management (TQM) Systems
Risks of the Integrated Cost Leadership/ Differentiation Strategy
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AISE Ch04

AISE Ch04

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Published by Vinaykumar Singh
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Published by: Vinaykumar Singh on Mar 11, 2013
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